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Added 1 month ago
KR
Senior BI ETL Developer
KTek Resourcing
Canada
- Contract
Working closely with application engineering, architecture, data/analytics and vendor teams. The Senior / Lead ETL Developer designs, develops, tests, deploys, and supports enterprise data…
Added 1 month ago
KR
Senior Java Software Engineer
KTek Resourcing
Montreal, QC
- Contract
Lead the development and support of RESTful APIs, ensuring high performance and security.
Added 1 month ago
P
VP, Product Operations
PointClickCare
Mississauga, ON
- Full-time
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in…
Added 1 month ago
P
SVP, Product Management – Data Products & Strategy
PointClickCare
Mississauga, ON
- Full-time
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in…
Added 1 month ago
CN
Software Developer
Canadian Nuclear Laboratories
Chalk River, ON
- Full-time
Working closely with the team lead to deliver software rollouts, provide development guidance, and plan work and progression, including balancing the needs of current clients with the…
Added 1 month ago
VC
Partnership & Growth Associate
Valsoft Corporation
Remote, Canada
- Full-time
- Remote
ServiceCentral builds the software that runs product service after the sale: warranty claims, repair authorization, and service execution, for everyone from the local repair shop to the…
Added 1 month ago
FS
Director, Digital Experience Platform, Web & eCommerce
Four Seasons Hotels and Resorts
Toronto, ON · Four Seasons Corporate Headquarters Toronto
- Full-time
Lead vendor relationship management and technology evaluations (e.g., platform providers, CDN partners, analytics and monitoring tools).
Added 1 month ago
Lead Consultant, Gen AI
Lovelytics
Toronto, ON
Lovelytics is seeking a Lead GenAI Consultant with hands-on experience delivering client-facing projects in the Generative AI domain, particularly on the Databricks platform. As part of our…
Added 1 month ago
R
Data Scientist
Raise
Calgary, AB
- Full-time
Utilize Databricks platform capabilities, including Notebooks, Workflows, Jobs, Unity Catalog, SQL Warehouses, Genie Code, and Lakeflow/Lakeflow Designer, to accelerate solution development…
Added 1 month ago
Principal Product Designer
Constant Contact
ON
Team Development: If on the management track, you will be responsible for hiring, mentoring, and coaching a small, high-performing team of senior and staff-level product designers,…
Added 1 month ago
Business Development Representative
Forma.ai
Toronto, ON
As a Business Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects,…
Added 2 months ago
KD
Founding Engineering Lead
Karbon Digital
Toronto, ON
- Full-time
Our founding team has deep experience building enterprise software and AI products. We're backed by experienced operators and are actively scaling our platform, customers, and engineering…
Added 1 month ago
NB
Principal Lead AI Developer
National Bank of Canada
Montreal, QC
- Full-time
A career as a Lead AI Developer within the Commercial and 1859 team at National Bank means acting as a specialist in the development of advanced technology solutions. In this role, you will…
Added 1 month ago
RB
Managing Director, Data Product Lead - COO Group
Royal Bank of Canada
Toronto, ON
- Full-time
The Data Product Lead will define strategy, lead execution, partner across business and technology, and deliver measurable business value through modern data capabilities.
Added 1 month ago
M
Manager, Customer Implementation (INTERNAL APPLICANTS ONLY)
Minga
Kelowna, BC
- Full-time
We’re building the Student Behavior Platform schools can’t live without, and we’re having fun doing it.
Added 1 month ago
TS
Community Partnership Coordinator
The Salvation Army Canada and Bermuda Territory
Chilliwack, BC
- Full-time
Lead and coordinate overall community partnerships, fundraising and donor relations programs.
Added 1 month ago
Corporate QMS Auditor (SMT Manufacturing)
Celestica International LP
Toronto, ON
Special Audits & Compliance: Lead and execute high-stakes, specialized audits across all manufacturing sites to ensure rigorous alignment with corporate standards and industry-specific…
Added 1 month ago
N
Staff Engineer - Inference /AI
Nutanix
Vancouver, BC
- $171,000 to $257,000 CAD / year
- Full-time
At Nutanix, we're simplifying the future of AI with the Nutanix Cloud Platform for AI, enabling organizations to easily build, fine-tune, and run Generative AI, Large Language Models…
Added 1 month ago
Marketing Programs Manager
Euna Solutions
ON · Oakville, Ontario
Understanding of lead scoring models, nurture strategy design, and sales development workflows
Added 2 months ago
KC
Senior Consultant, ServiceNow
KPMG Canada
Toronto, ON
- Full-time
Ability to identify and apply software development best practices ;
Added 1 month ago
B
Blockchain Lead / Architect
BeachHead
Toronto, ON
- Contract
Working with one of our top financial clients, this role calls for a Blockchain Lead / Architect. This position involves spearheading the design and development of a Blockchain platform…
Added 1 month ago
A
Développeur(euse) Full Stack - Java Spring Boot / Angular
Astek
Montreal, QC
- Full-time
As a Full Stack Developer, you will support and lead different phases of the product lifecycle - analysis, development, and testing - developing new components in Java and…
Added 1 month ago
T
Architecte d’entreprise SAP | SAP Enterprise Architect
Talan
Montreal, QC
- Full-time
…built on advanced models, and an applied research, experimental development, and innovation…
Added 1 month ago
DC
Coordinator, East D-Camps (13-Month Contract)
Diabetes Canada
ON · Ontario, Canada
- Contract
…but not limited to digital events, summer camp, leadership development programs, family camps, weekend events, Diabetes Canada events, and alumni events) in accordance with program plans,…
Added 1 month ago
TC
AI Deployment & Solutions Lead
Tata Consultancy Services
Toronto, ON
- $115,000 to $165,000 CAD / year
- Full-time
The Forward Deployment Engineer (FDE) Technical Lead is a hands-on engineering leader responsible for solving complex problems by combining software engineering, AI/GenAI, data, cloud,…

Forma.ai

Business Development Representative

Toronto, ON, Canada

Apply About employer

Applications open in a new tab.

Job details

Experience: 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
Posting language: English
Posted: Sep 14, 2026

Original job description

About Forma.ai:

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

About the Team

The go-to-market team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation.

What You'll Be Doing

As a Business Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.

Outbound & Prospecting

Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance

Execute personalized outbound outreach across email, phone, LinkedIn, and other channels

Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion

Qualification & Pipeline

Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai

Book qualified meetings and create new pipeline for our Account Executives

Use CRM and sales engagement tools to manage activity, track engagement, and stay organized

Sales & Marketing Collaboration

Partner closely with Account Executives on target accounts, messaging, and outreach

Follow up with inbound leads, event attendees, and prospects engaged through marketing programs

Work with Marketing to turn account engagement and intent signals into targeted outreach

What We're Looking For

3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS

Proven success engaging, qualifying, and generating sales opportunities

Experience talking to senior leaders at large organizations

Experience with high ACV deals and long sales cycles

Expertise in account-based strategies and highly personalized outreach

Experience scaling outreach and leveraging automation while maintaining a high-quality touch

Strong collaboration skills; experience working closely with GTM leadership

Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities

Excellent relationship-building, communication, and executive presence

Additional Job Info:

This position is for an existing vacancy
Compensation: 60K base salary; 100K OTE

What you can expect from us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.

Our Values:

Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

Our commitment to you:

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants will be shortlisted.

Apply About employer

More about this job

Responsibilities

You will identify and engage key stakeholders to build a robust sales pipeline through personalized outbound strategies. Additionally, you will collaborate with sales and marketing teams to qualify prospects and manage account engagement effectively.

Requirements

Candidates must have at least 3 years of experience in B2B SaaS business development or strategic pipeline generation. Proven success in engaging senior leaders and managing high-value sales cycles is essential.

Skills

Business development
Pipeline generation
B2B SaaS
Account-based strategies
Outbound outreach
Lead qualification
CRM
Sales engagement tools
Communication
Executive presence
Strategic prospecting
Sales intelligence
Data analysis
Messaging
Collaboration

Benefits

Employee stock ownership plan
Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Paid parental leave
Training stipend

Visa sponsorship

Not detected in the job text

Keywords

Business Development Representative
B2B SaaS
Sales Compensation
Pipeline Generation
Outbound Outreach
Account-Based Marketing
CRM
Sales Intelligence
Lead Qualification
Enterprise Sales
Revenue Operations
Sales Engagement
Prospecting
Stakeholder Management
Go-to-market Strategy
Automation
Analytics
Executive Presence
Series B Startup
Sales Strategy

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