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Business Analyst, Strategic Initiatives
TD
Toronto, ON
Full-time
…channels, including our industry-leading online and mobile platforms, licensed representatives available by phone Monday to Friday, 7 a.m. to 10 p.m. ET, and support at TD branches across…
Business Analyst, Strategic Initiatives
TD
Toronto, ON
Full-time
…channels, including our industry-leading online and mobile platforms, licensed representatives available by phone Monday to Friday, 7 a.m. to 10 p.m. ET, and support at TD branches across…
Vice President, Global Markets Client Data Analytics
TD Securities
Toronto, ON
Full-time
Maintain Client Data Analytics platforms to ensure data integrity, by performing data quality and error checks, certifying its operation in a controlled environment, monitoring data…
Vice President, Global Markets Client Data Analytics
TD
Toronto, ON
Full-time
Maintain Client Data Analytics platforms to ensure data integrity, by performing data quality and error checks, certifying its operation in a controlled environment, monitoring data…
Senior Product Designer
Capital One
Toronto, ON
Full-time
161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Senior Product Designer
Added 4 months ago
Program Manager
Steris Corporation
Boischatel, Quebec · Quebec, QC
…global in both scale, scope, and have direct visibility to senior…
Added 23 hours ago
Software Architect - Enterprise AI
Twilio
Remote, Canada
Full-time · Remote
…hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer…
Senior Specialist, Strategic Account Intelligence
Hootsuite
Toronto, ON
Full-time
Design and execute insight-led, account-specific outbound strategies across email, phone, LinkedIn and other relevant channels, using commercial relevance rather than generic product…
Data Analyst
TBWA\Canada
Toronto, ON
$75,000 to $85,000 CAD / year
Full-time
Support the development and maintenance of media optimization models – e.g. market mix models and media investment planning – working alongside senior analysts
Added 19 hours ago
Senior Advisor, Client Success
TMX Group
Toronto, ON
$100,000 to $115,000 CAD / year
Full-time
As a pivotal architect of issuer success within the Company Services team, the Senior Advisor, Client Success operates at the intersection of capital formation and client strategy for the…
Senior Advisor, Client Success
TMX Group
Toronto, ON
$100,000 to $115,000 CAD / year
Full-time
As a pivotal architect of issuer success within the Company Services team, the Senior Advisor, Client Success operates at the intersection of capital formation and client strategy for the…
Sales Development Representative
Forma.ai
Toronto, ON
…build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales…
Sales Development Representative
Forma.ai
Toronto, ON
Full-time
…build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales…
Business Development Representative
Forma.ai
Toronto, ON
…build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales…
Business Development Representative (Canada)
Cority
Toronto, ON
Cority helps customers see and prevent risks across their operations in real time. Our EHS+ platform converges people, data, and AI agents to provide a clear view of information people can…
Business Development Representative
Forma.ai
Toronto, ON
Full-time
…build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales…
Business Development Representative- Future Openings
ScalePad
Vancouver, BC
Full-time
…communicate clearly, whether that’s on a cold call or in a short email that actually gets…
Added 2 days ago
Sr Product Marketing Specialist
FedEx Canada
Mississauga, ON
Full-time
…and strategic initiatives; act as an internal consultant to senior…
Business Development Representative
League Inc.
Toronto, ON
League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part - finishing it is where things…
Clinical Lead, Health Solutions
League Inc.
Toronto, ON
League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part - finishing it is where things…
Added 2 months ago
Director Software Product Management, Investly
Fidelity Canada
Toronto, Ontario
Full-time
The Director will drive innovation, foster strong cross-functional partnerships across Engineering, Sales, Marketing, and Operations, and ensure the consistent delivery of high-quality…
Added 4 months ago
Senior Customer Success Manager
Docebo
Remote, Canada
$118,000 to $157,300 CAD / year
Full-time · Remote
As a Senior Customer Success Manager, you are the ultimate architect of the customer journey, turning complex business goals into reality through our AI-powered platform. You won’t just…
Senior Copywriter
Saje Natural Wellness
Toronto, ON
Full-time
…application of your craft therein. <br><br>From ecomm to email, social to performance, vm and in-store experience to product naming, the successful candidate will have a portfolio of…
WealthTech Consulting Director
Envestnet
Canada
Full-time
…working directly with financial advisors to increase sales and platform adoption of Envestnet’s WealthTech offerings. This individual will support, promote and distribute Envestnet…
Added 1 day ago
Software Architect - Enterprise AI
Twilio
BC
…hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer…

Forma.ai

Sales Development Representative

Toronto, ON, Canada

Experience: 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
Posting language: English
Posted: Sep 15, 2026

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Original job description

About Forma.ai:

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

About the Team

The go-to-market team sits at the centre of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation.

What You'll Be Doing

As a Sales Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.

Outbound & Prospecting

Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance

Execute personalized outbound outreach across email, phone, LinkedIn, and other channels

Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion

Qualification & Pipeline

Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai

Book qualified meetings and create new pipeline for our Account Executives

Use CRM and sales engagement tools to manage activity, track engagement, and stay organized

Sales & Marketing Collaboration

Partner closely with Account Executives on target accounts, messaging, and outreach

Follow up with inbound leads, event attendees, and prospects engaged through marketing programs

Work with Marketing to turn account engagement and intent signals into targeted outreach

What We're Looking For

3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS

Proven success engaging, qualifying, and generating sales opportunities

Experience talking to senior leaders at large organizations

Experience with high ACV deals and long sales cycles

Expertise in account-based strategies and highly personalized outreach

Experience scaling outreach and leveraging automation while maintaining a high-quality touch

Strong collaboration skills; experience working closely with GTM leadership

Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities

Excellent relationship-building, communication, and executive presence

Additional Job Info:

This position is for an existing vacancy
Compensation: 65K base salary; 110K OTE

What you can expect from us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.

Our Values:

Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

Our commitment to you:

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants will be shortlisted.

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More about this job

Responsibilities

The Sales Development Representative will identify and engage key stakeholders to build a robust sales pipeline through personalized outbound outreach. They will collaborate closely with Sales and Marketing teams to qualify prospects and convert interest into actionable sales opportunities.

Requirements

Candidates must have at least 3 years of experience in B2B SaaS business development or strategic pipeline generation. Proven success in engaging senior leaders and managing high-value, long-cycle sales deals is required.

Skills

Business development
Pipeline generation
B2B SaaS
Account-based strategies
Outbound outreach
Lead qualification
CRM management
Sales engagement tools
Strategic prospecting
Communication
Executive presence
Data analytics
Messaging
Sales operations
Collaboration

Benefits

Employee stock ownership plan
Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Paid parental leave
Training stipend

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Sales Development
Pipeline Generation
Account-Based Marketing
Outbound Sales
CRM
Revenue Operations
Lead Qualification
Sales Intelligence
Enterprise Sales
Prospecting
Automation
Analytics
Stakeholder Engagement
Go-to-market Strategy
Sales Compensation
Commission Management
LinkedIn
Email Outreach
Cold Calling

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