Original job description
About GotPhoto/fotograf.de
Our mission is to digitalize the people's photography industry.
GotPhoto.com|fotograf.de is dedicated to making photographers’ lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with a user-friendly platform. Making them more successful and spending more time behind the lens!
Since 2012, our journey has been filled with an entrepreneurial spirit, witnessing countless success stories that prove our sustainable business model works and is profitable.
We’re building a tight-knit ecosystem where everyone can thrive – including you! Join our team of 150+ talented individuals and be part of our journey to empower photographers like never before!
The Role
We are looking for a (Senior) Product Marketing Manager - location: remote Canada (Eastern time), to define how our product and features are positioned, communicated, and brought to market.
You will play a critical role at the intersection of Product, Marketing, and Sales, ensuring that what we build translates into clear customer value and business growth.
While Product Managers focus on what we build and why, you will own how we bring it to market and how it resonates with customers.
What You’ll DoOwn Product Positioning & Messaging
Develop and refine clear, differentiated positioning and value propositions
Translate product capabilities into compelling, customer-centric narratives
Ensure consistency across all marketing and sales touchpoints
Drive Go-to-Market Strategy
Define and drive go-to-market plans for new features and products
Partner closely with the Marketing team members on channel strategy and execution
Ensure strong cross-functional alignment across Product, Sales, and Marketing
Enable Sales & Commercial Teams
Create and maintain sales enablement materials (pitch decks, battlecards, messaging frameworks)
Support Sales in communicating value effectively and confidently
Identify and close messaging gaps impacting conversion
Bring Customer & Market Insights Into the Business
Conduct and synthesize customer research, market trends, and competitor analysis
Define ICPs, personas, and key buying triggers
Act as the voice of the customer across Product and Marketing
Drive Adoption & Product Growth
Partner with Marketing, Product and Customer Success on feature adoption and lifecycle initiatives
Identify friction in the user journey and recommend improvements
Contribute to improving activation, engagement, and retention
Be a Cross-Functional Connector
Align closely with Product on priorities, roadmap, and launches
Partner with Marketing team to ensure clear, consistent go-to-market execution
Collaborate with Sales and Customer Success to refine messaging and improve conversion and retention
Drive alignment across teams around shared priorities and narratives
What You Bring
Experience
5+ years in Product Marketing or similar roles in B2B SaaS
Proven experience in go-to-market strategy and product launches
Strong track record of cross-functional collaboration with Product and Sales
Skills
Exceptional messaging and storytelling skills
Strong strategic thinking with hands-on execution capability
Ability to simplify complex products into clear, compelling value
Data-informed mindset, comfortable working with analytics
Mindset
Customer-first and impact-driven
Comfortable navigating ambiguity and influencing stakeholders
Collaborative, proactive, and ownership-oriented
Why This Role Matters
This role is key to ensuring that:
Our product innovations are clearly understood and valued by customers
Our teams are aligned around a shared narrative
Our go-to-market efforts translate into measurable business impact
A Final Word:
Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!
We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.
