About GIANT Creative
GIANT Creative is Canada’s premier full-service marketing agency, known for blending data-driven strategies with unforgettable creative. We build performance-first campaigns rooted in storytelling, design, and tech that deliver GIANT results.
We are looking for a
Client Strategy Lead who manages client success at the intersection of creative, paid media, SEO, MarTech, analytics, and account management. This is an interdisciplinary and collaborative position, requiring both high-level strategic development and hands-on problem solving.
You will report to the CEO and work closely with the Senior Leadership Team - CTO and Director of Product & Operations - and cross-functionally with strategy, creative, web tech and other specialists.
This is a client-facing leadership role that champions a performance-first approach to all projects, while acting as a steward for each client’s brand, values, and goals. You work directly with clients, and directly with an in-house and contract team, to create clear, achievable, and measurable impact. Strategy comes first, but expect ~30% of your time to be hands-on: building a budget model, investigating a tracking case, or developing a key report.
What You'll Do
Client strategy & leadership
- Own strategic direction across the client book, from single-location businesses to multi-location franchise systems
- Lead a heavy client meeting cadence spanning paid media performance, creative strategy, and brand development
- Run kick-offs end to end: internal prep, discovery, access checklists, decks
- Build 30-60-90 day launch strategies with product and operations, paid media, and web tech - then move accounts onto long-term plans
- Ground strategy in market research and audience development
Paid media strategy & oversight
- Set campaign strategy, budgets, and projections across Google Ads and Meta; oversee a specialist team that owns build and optimization
- Set the methodology for budget models and lead-flow projections, built with the team from benchmark data
- Audit creative and campaign structure; identify inefficiencies, keyword whitespace, and client-campaign alignment
- Diagnose beyond the ad account - spot when performance gaps trace to tracking, intake misalignment or client-side follow-up
Creative & content
- Guide creative strategy and brand development in step with performance goals
- Set direction for the media team - videographer, editor, photographer, graphic designer - on messaging, positioning, and shoot production
- Own pre-production for video and photo shoots; assets run across web, social, paid, and print
- Direct content and editorial work, including website content and email
Agency operations
- Contribute to internal process, tooling, and templates that make the agency's work repeatable
- Adopt AI tools pragmatically across research, production, analysis, and reporting - faster work without losing rigor
- Mentor and onboard specialists; write the cheat sheets and playbooks that get new hires productive fast
Agency growth & business development
- Contribute strategy to proposals and new business pitches
- Spot upsell and cross-sell opportunities with account teams; turn strong relationships into expanded scope
- Push agency thought leadership and process improvement forward
What You Bring
- 7+ years in digital marketing, including 3+ years leading strategy, accounts, or teams at a senior level (agency experience strongly preferred)
- Hands-on depth in Google Ads (Search, Display, Performance Max) and Meta Ads Manager - you can direct specialists because you've done the work
- A forensic instinct for data - you validate before you trust, and you can explain a platform discrepancy to a client without hand-waving
- Strong client-facing communication: you write executive-ready reports and present decks that make complex analysis land
- Experience with multi-location or franchise clients, including budget modelling across territories
Nice to Have
- Local SEO and Google Business Profile expertise, including compliance-aware profile management
- LinkedIn Ads experience, particularly for B2B or franchise development lead gen
- SEO tooling (SEMrush, Ahrefs) and marketing automation platforms (HubSpot, ActiveCampaign)
- Familiarity with AI-assisted production workflows for decks, documents, and creative
- Experience with project management platforms (e.g., Asana) and building internal process templates
- Comfort working in regulated or sensitive categories where compliance shapes creative and claims
Skills & Attributes
- Strategic and analytical mindset: translates complex data into clear insights and smart decisions
- Performance-first orientation: full-funnel understanding of what drives measurable results
- Client-centric communicator: excellent verbal and written communication; manages expectations and delivers hard news with credibility
- Collaborative leader: mentors a team and fosters a culture of accountability, experimentation, and results
- Solutions-oriented: comfortable with ambiguity; identifies root causes of performance issues and recommends actionable fixes
