Gigafest is hiring a Manager, Marketing Campaign Analytics.
Location: Toronto, Ontario
Work arrangement: Hybrid, 4 days a week onsite
Contract length: 12 months with potential for extension
Expected start date: ASAP (November 30, 2026)
⏰ **URGENT: Applications closing in 48 hours** - We move fast! This role fills quickly.
About the Opportunity:
Gigafest is seeking an experienced Manager to lead marketing campaign analytics for a leading banking organization. You'll translate complex data into actionable insights that drive customer growth, acquisition, engagement, and retention strategies. This is a high-impact role where your analytical expertise directly influences millions of customer touchpoints and multi-million-dollar marketing decisions.
You'll own the analytics roadmap across all major marketing initiatives - from audience segmentation and targeting to campaign measurement and ROI analysis. Your ability to bridge data-driven insights with strategic business priorities will be critical to success.
Key Responsibilities:
- Lead campaign analytics across acquisition, engagement, cross-sell, retention, and win-back initiatives
- Translate business and marketing priorities into analytical roadmaps and decision-ready recommendations
- Develop audience and targeting strategies using advanced segmentation and customer insights
- Evaluate campaign concepts, build business cases, and provide go/no-go recommendations with confidence
- Partner with cross-functional teams to improve decisioning and personalization strategies
- Design and maintain comprehensive campaign measurement frameworks and processes
- Apply test-and-learn methods to distinguish campaign impact and optimize performance
- Deliver recurring scorecards, dashboards, and executive-ready updates for leadership
- Identify trends in customer behavior and convert findings into strategic optimization actions
Must Haves:
- 5+ years of professional experience in campaign analytics or related analytical fields
- Demonstrated experience with campaign measurement and ROI analysis methodologies
- 3+ years of strong, hands-on experience with SQL and advanced data-analysis skills
- Proficiency in Python, R, SAS, Power BI, Tableau, or comparable analytical tools
- Proven ability to translate complex findings into clear, actionable recommendations
- Experience with large-scale marketing analytics and strategy
- Strong leadership and communication skills
- Ability to work hybrid, 4 days onsite in Toronto
Nice to Have:
- Recent experience in banking, financial services, or retail sectors
- Experience developing reusable data assets and self-service dashboards
- Familiarity with campaign decisioning platforms like Pega or TSYS
- Knowledge of marketing automation and customer data platforms
- Experience with statistical testing and experimentation methodologies
Rate: $49–$65/hr CAD
⏰ **APPLY NOW** - This role closes in 48 hours. Reach out to info@gigafest.ca or apply directly.
View the full job posting: https://gigafest.ca/#/jobs/marketing-analytics-manager-toronto-14247
