The Opportunity
We’re looking for a creative, outgoing, and hands-on Social Media, Digital Marketing & Brand Coordinator to help bring GluteNull to life both online and in person.
In today’s digital landscape, building a strong food brand goes beyond great products. It’s about telling compelling stories, creating engaging content, building community, and creating meaningful connections with consumers wherever they discover our brand.
As GluteNull’s digital face, you’ll play a key role in shaping how our brand shows up across social media and digital channels. From creating engaging content and designing eye-catching visuals to appearing in brand content, attending trade shows, and interacting with customers, you’ll help make GluteNull more recognizable, relatable, and engaging.
This is a varied, hands-on role ideal for someone who loves social media, has a strong creative eye, enjoys being in front of the camera, and is equally comfortable connecting with people in person. You’ll also support broader digital marketing initiatives, product launches, promotions, and events as part of a growing food company.
Company Description
GluteNull is a Port Coquitlam, B.C. based "Better-For-You" food company specializing in gluten-free, plant-based, and non-GMO products designed for a variety of dietary preferences and lifestyles, including vegan, keto/low-carb, gluten-free, and paleo. Our product range includes cookies, bars, granolas, and breads, with a focus on quality ingredients, innovation, and great taste.
Our commitment to quality and innovation has earned industry recognition, including Food in Canada’s Rising Star Leadership Award. Our Coconut Ciabatta was also recognized among BC Food & Beverage’s Top 10 Products of the Year. As we continue to grow, we’re looking for a creative and enthusiastic team member who can help share our story, showcase our products, and build stronger connections with consumers.
Role Description
The Social Media, Digital Marketing & Brand Coordinator will support GluteNull’s marketing activities, with a primary focus on social media management, content creation, visual design, and brand representation.
This is an in-house, hands-on role that combines digital creativity with real-world brand engagement. You’ll plan and create social media content, design marketing materials, help execute digital campaigns, and represent GluteNull at trade shows, events, and other brand activations.
You’ll also be involved in creating on-camera content, capturing behind-the-scenes moments, showcasing our products, and helping communicate what makes GluteNull unique. Working closely with the team, you’ll contribute ideas, coordinate marketing activities, and help maintain a consistent and engaging brand presence across digital platforms and in-person experiences.
Key Responsibilities
- Social Media Management: Plan, create, schedule, and publish engaging content across relevant social media platforms, maintaining a consistent brand voice and visual identity.
- Content Creation & Storytelling: Create reels, short-form videos, stories, product features, behind-the-scenes content, and other creative assets that bring the GluteNull brand to life.
- Being the Digital Face of GluteNull: Participate in on-camera content, product demonstrations, brand storytelling, and social media videos to help create a recognizable and relatable brand personality.
- Graphic Design & Creative Assets: Design social media graphics, promotional materials, digital assets, and marketing collateral using tools such as Canva or Adobe Creative Suite. Liase with contractors and freelancers to create more complicated designs.
- Trade Shows & Events: Attend and represent GluteNull at trade shows, industry events, product demonstrations, sampling opportunities, and brand activations. Help set up displays, showcase products, engage with attendees, and capture content for social media.
- Community Engagement: Interact with followers, respond to comments and messages, and help build an engaged and positive online community.
- Digital Marketing Support: Assist with email marketing, website content updates, digital promotions, and integrated marketing campaigns.
- Influencer & Partnership Coordination: Support influencer outreach, product seeding, collaborations, and the coordination of content partnerships.
- Product Launches & Promotions: Help develop and execute creative campaigns for new products, seasonal promotions, and other marketing initiatives.
- Content Planning & Organization: Maintain a content calendar, coordinate content shoots, organize digital assets, and ensure content is delivered consistently and on schedule.
- Performance Tracking: Monitor social media and digital marketing metrics, report on engagement and growth, and identify opportunities to improve content performance.
- Brand Consistency: Ensure all content, marketing materials, and customer-facing brand experiences reflect GluteNull’s identity, values, and positioning.
The Ideal Candidate
Should have an understanding of the right aesthetic and what makes content appealing and stylish, while maintaining strong brand recognition and a consistent brand voice. You should understand what makes content interesting and original. We should lead with our content, not justcopy trends.
You’re a creative, enthusiastic, and people-oriented individual who enjoys combining digital content creation with real-world experiences. You’re comfortable taking ideas from concept to execution, have a strong eye for design, and enjoy finding new ways to tell a brand’s story.
You’re confident or willing to become comfortable in front of the camera, enjoy interacting with people, and are excited about representing a growing food brand at trade shows and events. You understand social media trends, enjoy experimenting with creative formats, and have an interest in food, wellness, and consumer brands.
You’re organized, proactive, adaptable, and comfortable wearing multiple hats in a small, growing company. You don’t need to be an expert in every area of digital marketing, but you should be eager to learn, take initiative, and contribute ideas that help GluteNull grow.
Most importantly, you understand that building a brand means more than creating content - it means creating connections, telling a consistent story, and making people excited about what we do.
The Commitment and Compensation : CAD $55,000 - $60,000
How to Apply:
Linked In
Or
Email: Nina@glutenull.com and tell us why it should be you.
