Gray Falkon

Gray Falkon helps brands transform marketplace control into a competitive growth advantage.

Unauthorized sellers, pricing instability, counterfeit products, and listing violations create more than brand protection challenges - they directly impact advertising performance, conversion rates, customer trust, and revenue growth. As online marketplaces continue to evolve, leading brands recognize that marketplace control is no longer just an enforcement initiative. It is a business performance strategy.

Gray Falkon combines proprietary AI technology with a fully managed, done-for-you service that identifies unauthorized sellers, counterfeit activity, and marketplace policy violations across Amazon, Walmart, eBay, TikTok Shop, and other global marketplaces.

Our platform continuously monitors marketplace activity to uncover unauthorized resellers, pricing disruption, listing abuse, marketplace policy violations, counterfeit activity, and other threats that undermine brand performance. Unlike software-only solutions, Gray Falkon handles the heavy lifting - from detection and investigation to evidence collection and marketplace case management - allowing brand teams to focus on growth while we help restore marketplace control. The result is greater control of the digital shelf, improved pricing consistency, stronger advertising efficiency, higher conversion rates, recovered sales, and increased confidence in marketplace investments.

Gray Falkon serves leading consumer brands across food and beverage, health and wellness, consumer packaged goods, beauty, electronics, apparel, pet, and household categories.

Our mission is simple: Help brands protect what they build, control how they compete, and grow where they sell.

Services: • Brand Control Strategy • Done-for-You Unauthorized Seller Detection • Marketplace Policy Violation Identification • Counterfeit Detection • Marketplace Case Management

Brand Control. Marketplace Growth.