MARKETING MANAGER ROLE PROFILEABOUT GREEN AERO TECHGreen Aero Tech Inc. (“GAT”) helps Canadian farmers spray smarter. We are the exclusive Canadian distributor for Ceres Air agricultural spray drones. Service is what differentiates us in the market. We provide group and one-on-one operator training, help with drone pilot licensing and regulatory compliance, and maintain ongoing service and support. Our network of growers and dealers is national, while our internal team is remote and spread across Western Canada.
THE ROLEOur best growth has come when marketing puts us in front of the right farmers. This role will build that engine to deliver GAT’s message.
The Marketing Manager owns all of GAT’s marketing activities. This starts with understanding GAT’s current strategy and updating it to reflect the company's future aspirations. Tactically, this role is responsible for filling the sales pipeline with qualified customer leads and fostering GAT’s brand. Critical to execution is measurement and this individual will underpin all activities with data. This role works with Roy Farrer, Vice President of Operations, with strategy input from the GAT leadership team.
Location: Hybrid, with a preference for an individual located in the Calgary area. As the team grows GAT may require this individual to travel to an office at least once a week.
Start: November
OUTCOMES AND SCOPE- Marketing strategy: shape the strategy, not just execute it
- Demand generation: a steady flow of qualified leads. This anchors the role
- Channels: manage our existing marketing channels, including trade shows, Meta, Google , and SEO, while assessing new channel fit and adding to our mix where beneficial. Own the editorial calendar and keep channels active
- Content: generate content for our various channels. These should focus on real farmers and real GAT employees. AI is for the heavy lifting, not generic content
- Media and podcasts: help develop and launch GAT’s presence in this space
- Measurement and ROI: track where every lead and ad response comes from and what it cost; report what works, cut what doesn't, and shift spend fast
- AI in marketing: build AI into daily marketing workflows alongside GAT's emerging AI implementation
- Vendors and spend: manage outside partners and keep spend inside the approved budget
WHAT YOU BRINGMUST-HAVES- You bring strategy, not just execution
- You own the process and run your business without constant supervision; you are a self starter
- A track record in lead generation (CRM, lead routing, weekly reporting)
- Fluency with measurables: attribution, ROI, cost per lead. You know where every lead came from
- You understand a full-stack marketing approach, not just social activity
- You act on data fast, shifting from what isn't working and reallocating spend in days, not months
- You have a strong vision for how to use AI to supercharge your marketing department
- You put real people in front of customers, not AI filler
- You get things done and want to build something
STRONG PLUSES- You know agriculture and are credible with farmers
- You have media and podcast instincts
- You are comfortable testing new channels
- Shooting and editing short field video and photo, or coordinating this activity
- Desire to work in a growth company
WHAT WE DON’T WANT- Waiting each week to be told what to do
- Decision making by instinct as opposed to leverage data
- Generic AI-generated farm content
- Single-channel thinking
- Spending beyond the approved budget without sign-off
- Someone without a feel for Canadian agriculture
SUCCESS MEASURESFIRST 30 DAYS- Successfully complete company onboarding and training
- Get a firm handle for existing channels and ensure tactical activities continue with no disruption. This includes owning and maintaining the editorial calendar
- Transition marketing function from third party agency to in house
- Meet leadership and the sales team to learn GAT's customers, dealers, sales cycle, and seasons
- Audit current channels (Meta, Google, SEO, website, lead forms), assets, agency work and spend
- Set up AI tools within GAT's systems
- Join a customer training session at our farm location
- Confirm the marketing budget and develop approval governance model
FIRST 60 DAYS- Complete strategic review of marketing function at GAT and develop 2027 plan
- Present the strategic review findings: what's working, what to cut, and the gaps
- Receive approval of 2027 plan with corresponding budget from the management team
- Begin setting up source tracking on paid channels, the website and lead forms.
- Begin creating video content library
- Scope the podcast and media plan and pitch first placements
FIRST 90 DAYS- Ensure real time reporting and tracking on every lead channel, the website and lead forms
- Distribute a weekly marketing report with critical KPIs
- First podcast episode recorded or first media placement secured.
- AI workflows for content and reporting documented and in daily use
- Present first quarterly review of marketing activities
HOW TO APPLY / SELECTION PROCESS- Apply with your résumé and cover letter with examples of results with numbers
- Use of AI to create your résumé and cover letter is forbidden. We want to hear from you and be able to evaluate your writing.
- Personal information you provide is used only for this selection process.
TRAVEL AND WORK REQUIREMENTS- Legally entitled to work in Canada
- A valid driver's licence
- Travel of up to 25% of the year, to support content creation, trade show execution and similar activities
WHAT GAT OFFERS- Competitive base pay
- Discretionary bonus opportunities
- A leadership opportunity to build and shape GAT's marketing department
- A benefits plan
EQUAL OPPORTUNITY AND ACCOMMODATIONGreen Aero Tech is an equal opportunity employer and welcomes applications from all qualified candidates. We will provide accommodation at any stage of the hiring process on request. Let us know what you need when you apply, and we will work with you to meet it.
