About Green Integrations
Green Integrations is a Canadian engineering-driven energy solutions company that helps commercial and industrial organizations reduce electricity costs, improve operational performance, and achieve long-term business goals through integrated energy strategies. Our work spans commercial solar, energy efficiency, battery energy storage, strategic energy planning, and incentive optimization, and every recommendation is grounded in technical analysis and real financial outcomes.
As we grow, we are increasing our investment in SEO, website content, digital visibility, and consistent social media execution. Our goal is not simply to generate more traffic, but to reach the commercial and industrial decision-makers who are actively researching energy solutions and turn that visibility into qualified inbound opportunities.
The Role
We are seeking a hands-on Digital Marketing & SEO Specialist to execute Green Integrations' SEO, website, and social media program. This is not primarily a copywriting or high-level marketing strategy role. Much of our technical content is developed by our internal content writer and subject-matter experts; your responsibility is to make sure that content is properly optimized, published, distributed, monitored, and used to support lead generation.
Working closely with our marketing and digital team, you will keep the website current, publish articles, Q&As, case studies, project updates, and landing pages, maintain a consistent social media presence, monitor search performance and backlinks, and identify technical SEO actions that can improve visibility and conversions.
What You Will Do
- Publish and optimize articles, Q&As, case studies, project updates, landing pages, and other approved content in WordPress or our website CMS.
- Apply on-page SEO best practices, including page titles, meta descriptions, headings, URLs, internal linking, image optimization, alt text, calls to action, and structured content.
- Monitor technical SEO health and work with the appropriate team members to address crawl, indexation, broken-link, redirect, page-speed, sitemap, and other site issues.
- Use SEMrush confidently to review Site Audit findings, keyword rankings, organic visibility, competitor and keyword opportunities, referring domains, new and lost backlinks, and backlink quality.
- Use Google Search Console and Google Analytics to monitor search queries, impressions, click-through rates, landing-page performance, traffic, conversions, and indexing issues.
- Maintain and improve the website on an ongoing basis, including service pages, industry pages, resource content, project and case-study pages, forms, and conversion paths.
- Schedule and publish approved social media content, with a strong focus on LinkedIn, and make sure project milestones, events, community activity, company news, and new resources are posted consistently.
- Engage professionally in relevant industry groups and social media conversations, respond to comments where appropriate, and help expand Green Integrations' visibility with commercial and industrial decision-makers.
- Repurpose website content into social posts and other digital formats that bring qualified traffic back to the website.
- Monitor website forms, calls to action, and conversion tracking so high-intent inbound activity is visible and can be acted on quickly.
- Track performance regularly and turn SEO and digital data into a clear action list rather than simply producing reports.
What You Bring
- At least three years of hands-on SEO and digital marketing experience, ideally in a B2B environment.
- Strong practical knowledge of technical and on-page SEO, including crawlability, indexation, internal linking, redirects, metadata, site structure, and keyword optimization.
- Hands-on experience with SEMrush. You should be comfortable reading the data, identifying issues and opportunities, and recommending the next action.
- Working knowledge of Google Search Console and Google Analytics, including the ability to connect search and website performance to conversions.
- Experience publishing and maintaining content in WordPress or a comparable CMS.
- Experience managing company social media, especially LinkedIn, including scheduling, publishing, community engagement, and performance monitoring.
- Strong written English and attention to detail. You do not need to be the primary content writer, but you must be able to review, format, and publish technical B2B content accurately.
Nice to Have
Experience with backlink analysis or outreach, basic HTML/CSS, Google Tag Manager, schema markup, Canva or similar tools, CRM or marketing automation platforms, and AI-search/AEO optimization is an asset. Experience in commercial energy, renewable energy, manufacturing, engineering, industrial technology, utilities, commercial construction, or sustainability is also valuable.
Who You Are
You are execution-focused, technically curious, and comfortable working directly inside websites, SEO platforms, analytics dashboards, and social channels. You notice when a page is not indexed, a link is broken, metadata is missing, a project update has not been posted, or a backlink opportunity needs follow-up. You can work from an agreed strategy, manage priorities independently, and make sure the work is actually completed and measured.
What Success Looks Like
Within your first months, our website and social channels will be consistently current, new content will move from draft to published without delays, technical SEO issues will be identified and addressed systematically, and SEMrush and Search Console data will be used to guide weekly priorities. Over time, we expect stronger organic visibility, a healthier backlink profile, more qualified traffic, and better visibility into which content and channels are generating high-intent inbound leads.
Why Join Green Integrations
This is an opportunity to take ownership of the day-to-day digital execution behind a growing Canadian commercial energy brand. You will work closely with our marketing and digital team, have access to a steady pipeline of technical content and project activity, and play a direct role in improving how Green Integrations is found, understood, and contacted by business decision-makers.
How to Apply
Interested in joining Green Integrations?
Apply directly through our website:
https://greenintegrations.ca/about/careers/digital-marketing-seo-specialist/
You can also send us a message here on LinkedIn if you have questions about the role.
