Social Media & Content Coordinator
Employment Type: Full-time
Location: Remote, with occasional travel to the office, events and photoshoots
Reporting to the Marketing Director, the Social Media & Content Coordinator will be responsible for bringing the IRIS brand to life across social platforms and helping build a strong, relevant and distinctive social presence.
Passionate about social media, content creation and emerging trends, this person also has a strong affinity for fashion, premium brands, lifestyle trends and vision health.
Creative, curious and highly hands-on, they know how to turn an idea, product, trend or vision health topic into relevant and engaging content.
KEY RESPONSIBILITIES
Content & Social Media Strategy (15%)
- Contribute to the execution of IRIS’ content strategy across Facebook, Instagram, Pinterest, TikTok and LinkedIn.
- Support the editorial calendar based on brand priorities, campaigns and launches.
- Propose creative concepts, formats and creative approaches tailored to each platform to build a current and distinctive social presence.
- Contribute to a consistent, relevant and distinctive brand presence across social media.
Content Creation (50%)
- Produce and publish social-first content tailored to each platform, including Reels, TikToks, Stories, carousels, LinkedIn content and more.
- Own the content creation process from ideation to publication, including planning, shooting, editing and copywriting.
- Create agile and engaging content that showcases trends, eyewear, brands and vision health, whether in-store, at events or through brand collaborations.
- Collaborate with internal teams, eye care professionals, partner brands, creators and influencers.
Project Management & Brand Activations (15%)
- Support the coordination and execution of social media projects and brand activations from ideation through execution.
- Develop and execute social activations supporting IRIS campaigns, IRIS locations, product launches and partner brand collaborations.
- Coordinate follow ups with internal teams, partner brands, agencies, creators and influencers to ensure smooth and timely execution.
- Manage briefs, timelines and deliverables while ensuring alignment with brand objectives.
- Manage multiple projects simultaneously with strong organization, attention to detail and autonomy.
Paid Social (15%)
- Support the amplification of content and campaigns across Meta platforms.
- Set up and monitor paid social campaigns.
- Identify organic content with strong amplification potential.
- Monitor key performance indicators and contribute to the ongoing optimization of content and campaigns.
Community, Trends & Performance (5%)
- Monitor trends, conversations and creators to identify relevant opportunities for the brand and help drive community engagement.
- Track content and platform performance to identify key learnings and opportunities to continuously optimize the content strategy.
PROFILE
- University degree in Marketing, Communications or a related field.
- Minimum of 2 years of experience in social media, content creation or content marketing.
- Passion for social media and a strong interest in fashion, premium brands, lifestyle and vision health.
- Ability to independently create content from concept to publication (photo and video), with excellent writing skills.
- Creative, detail-oriented, organized and self-driven.
- Knowledge of Meta Ads Manager is an asset.
- Bilingualism in French and English is a strong asset.
BENEFITS
IRIS offers a stimulating and dynamic work environment, along with a range of benefits, including:
- One complimentary pair of glasses per year, plus additional discounts;
- Group insurance, including dental coverage;
- Employee and Family Assistance Program (EFAP);
- Vacation and personal days;
- Retirement plan with company contributions.
