Job Title: Digital Marketing Specialist (Marketing Analyst II)
Location: Toronto, ON
Work Model: Hybrid (2 days onsite per week)
Duration: 6-Month Contract (Possibility of Extension)
Rate: $35-40/hr on T4
We are seeking a Digital Marketing Specialist to support paid media and digital marketing initiatives across channels including LinkedIn, Meta, Amazon, Netflix, paid search, affiliate marketing, and email marketing. This is a hands-on, execution-focused role ideal for candidates with experience managing and optimizing digital marketing campaigns in fast-paced environments.
Key Responsibilities
- Support the development and execution of digital marketing campaigns across paid search, paid social, display, affiliate marketing, partnerships, and email channels.
- Coordinate with internal stakeholders including Marketing, Creative Services, Legal, Compliance, and external agencies to deliver campaigns successfully.
- Manage content review, translation, branding, legal, and compliance approval processes.
- Conduct creative asset QA and proofread marketing materials before launch.
- Track, report, and analyze campaign performance metrics to optimize marketing effectiveness.
- Support A/B testing initiatives and conversion rate optimization activities.
- Assist with pixel implementation, campaign setup, and performance tracking.
- Manage marketing budgets and forecasts.
- Identify process improvements and maintain marketing best practices documentation.
- Work closely with agencies and internal teams to improve customer acquisition and client experience.
Required Qualifications
- 1-3 years of digital marketing experience.
- Experience managing marketing campaigns and projects.
- Hands-on experience with paid search and paid social campaigns.
- Strong understanding of direct response marketing and conversion rate optimization.
- Ability to manage multiple priorities in a fast-paced environment.
- Excellent communication, organizational, and stakeholder management skills.
- Degree or certificate in Marketing, Communications, or a related field.
Nice to Have
- Experience working in an agency environment.
- Experience with Adobe Analytics, Adobe Target, or other web analytics tools.
- Experience with CRM platforms and marketing technologies.
- Agile marketing or Agile development experience.
- Copywriting experience for social media, paid search, and digital advertising.
