Company Description HealthMeter Tech Inc. is an AI-powered health and fitness technology company that builds intelligent coaching solutions for personalized wellness. Its flagship mobile application, HealthMeter, delivers AI-driven workout programming, nutrition planning, and progress tracking to provide a premium coaching experience on users’ devices. The company focuses on combining data, behavioral insights, and advanced technology to help individuals achieve sustainable health and fitness results. Team members collaborate at the intersection of AI, product innovation, and wellness to shape the future of digital coaching.
Role Description The Marketing Lead is a full-time, on-site role based in Brampton, ON. This role is responsible for developing and executing marketing strategies that drive user acquisition, engagement, and retention for the HealthMeter app and related services. Day-to-day tasks include planning and running campaigns across digital and offline channels, coordinating with product and sales teams, and analyzing performance metrics to optimize marketing activities. The Marketing Lead will oversee market positioning, manage marketing content and collateral, and help refine brand messaging to align with customer needs and company objectives. The role also involves leading cross-functional initiatives, supporting partnerships, and ensuring consistent, customer-centric communication across all touchpoints.
Qualifications
- Strong Communication and Customer Service skills to engage users, stakeholders, and internal teams effectively.
- Proficiency in Market Research to identify trends, customer segments, and competitive insights.
- Experience in Marketing Strategy and Sales to design campaigns that convert leads and support revenue growth.
- Background in digital marketing, including social media, performance marketing, and content marketing, is beneficial.
- Ability to interpret analytics and KPIs, with experience using marketing and CRM tools.
- Proven ability to manage projects, collaborate in cross-functional environments, and prioritize multiple initiatives.
- Experience in health, fitness, or wellness technology is an asset.
- Post-secondary education in Marketing, Business, Communications, or a related field, or equivalent practical experience.
