Job Overview
The Senior Manager, Commercial Insights & Analytics is the strategic insights lead for the organization - responsible for shaping how data, consumer understanding, and category intelligence inform commercial decisions across retail and foodservice in the U.S. and Canada.
This role sits at the intersection of commercial analytics, consumer research, and business strategy. It requires a strong, proactive insights professional who can independently identify trends, craft compelling retailer narratives, and translate shopper and consumer learning into actionable recommendations that influence brand plans, innovation strategy, and commercial execution.
Essential Duties And Responsibilities
- Lead the organization’s commercial insights agenda, providing a clear, data-backed perspective on category, consumer, shopper, and channel dynamics across U.S. and Canadian retail and foodservice markets.
- Identify emerging trends, competitive risks, distribution shifts, promotional performance, and whitespace opportunities, translating findings into forward-looking business actions.
- Integrate consumer, shopper, syndicated, retailer, distributor, and internal performance data into compelling narratives that shape brand, customer, assortment, and innovation strategies.
- Develop insight-led retailer and distributor stories and fact-based recommendations that strengthen customer line reviews, joint business planning, and growth initiatives.
- Lead priority qualitative and quantitative research from business question and brief development through methodology selection, agency management, execution, synthesis, and strategic recommendation.
- Embed research findings and consumer learning into annual planning, brand strategies, and innovation pipelines to support informed commercial decisions.
- Manage enterprise data platforms, vendor contracts, budgets, invoicing, rate negotiations, and partner relationships while ensuring access to reliable insights resources.
- Develop and enhance dashboards, KPI reporting, and shared metric definitions to improve visibility, analytical rigour, efficiency, and cross-functional alignment.
Qualifications
- Bachelor’s degree in business, marketing, advertising, communications, or a related field, with 8+ years of progressive experience in CPG insights, consumer research, commercial analytics, or marketing data management.
- CPG experience supporting retail and foodservice channels; U.S. and Canadian market experience is strongly preferred, while category management and shopper insights experience are strong assets.
- Demonstrated ability to independently lead qualitative and quantitative research projects end-to-end, including briefing and managing research agencies.
- Deep experience with syndicated, retailer, and vendor data platforms such as Circana/IRI, NielsenIQ, SupplyTrack, 84.51, Scintilla, Dunnhumby, or similar tools.
- Strong analytical and marketing analytics capabilities, including working with complex data sets, testing hypotheses, applying appropriate statistical methods, and translating multiple sources into actionable recommendations.
- Strategic thinker with strong commercial acumen, intellectual curiosity, and the ability to proactively identify opportunities and quickly learn new programs, tools, and tactics.
- Confident storyteller with excellent written and verbal communication skills and the ability to influence cross-functional partners and customer-facing discussions.
- Collaborative people leader with strong project management, diplomacy, negotiation, and conflict-resolution skills, able to balance multiple priorities while maintaining attention to detail and quality.
Current employees please note: this position is referral bonus eligible! See our policy for more details.
Salary Transparency: High Liner Foods’ compensation offerings are founded in a pay-for-performance philosophy that recognizes individual and team performance. The typical hiring range for this position is from
$110,000 - $150,000; the base pay is offered based on a variety of factors including geographical market location, and may vary depending on job grading practices, job-related knowledge, skills, experience and internal equity factors. As part of our total rewards offering, employees may be eligible to participate in an annual incentive program subject to program eligibility requirements.
AI Disclosure: We use an AI-assisted note-taking tool during our conversations to help us stay fully present and engaged. If you are uncomfortable with this for any reason, please let us know, and we will turn it off. Please be assured that all applications are reviewed by a human, and hiring decisions are made by our team based on a variety of factors, including skills, experience, and overall fit for the role.
Vacancy Status: Current Replacement
What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.
- Competitive Salary
- Heath, dental & vision coverage
- Pay for performance incentives
- Employee & Family assistance programs
- Wellness Programs
- Retirement Planning
- Supplemental Parental Leaves
- Disability Support
- Family friendly Flex policies & Summer hours
- Volunteer hours
- Learning and mentorship opportunities
- Safety focused work environment
About High Liner Foods
Founded in
1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a
leading North American processor and marketer of value-added frozen seafood. Our trusted brands - including
High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood - are enjoyed by families, restaurants, and institutions across Canada and the United States.
Guided by our purpose of
Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.
At High Liner Foods, we are a
people-first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well-being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.
Our Values
Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate.
Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet. .
Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact.
All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team
Ready to make waves with us? Join High Liner Foods and help shape the future of seafood.
To learn more please visit our Career/LinkedIn/Indeed page
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