We’re are looking for Marketing Automation Specialists who has an understanding of how marketing automation works and its use in evolving domains like paid media, social media and mobile. The specialist is also expected to monitor the flowcharts and troubleshoot when required as well as measure campaign performance and feed the information back to the campaign manager.
Primary Responsibilities
Participates and reviews together with the Campaign Manager the Campaign Logic Maps and makes sure underlying technical requirements needed Designs and creates end-to-end campaigns in marketing automation tool, based on the information provided in the Campaign logic map, including:
- Audience selection
- Digital response routing to sellers and agencies
- Schedule or send campaign communication
- Adjustment, optimization and testing of flowcharts according to campaign needs
- Working knowledge of obtaining quick counts from the platform to pull basic data to meet business requirements
- Optimize code or campaign performance;
- Meet and exceed quality and delivery expectations within a fast paced campaign production environment
