Job Description
Job Summary
We are currently seeking an initiative-taking Buyer, Digital Investment & Activation to join our growing team in Canada. This individual will primarily be responsible for executing campaign activity across display, video, and social. The knowledge acquired from ongoing campaign observations will also funnel into planning considerations. Ultimately, this role should drive performance and innovation at the campaign level to deliver the best digital media opportunities for clients.
Main Duties and Responsibilities
Ā· 40% - Media buying execution. Negotiate, sign IOs, and execute campaigns across digital channels.
Ā· 20% - Campaign set up. Ensure that all proper tags and site pixels are set up and tested prior to campaign launch date to ensure flawless campaign execution.
Ā· 20% - Campaign management. Daily check of social activity and weekly check in of display and video activity to gauge campaign pacing and highlight potential areas of optimization. Some of this work may be done alongside the Data Analyst(s). Be in contact with reps as needed to troubleshoot any ongoing issues that may impede campaign delivery.
Ā· 10% - Reporting. In some cases, the Data Analyst(s) will maintain the lead on client reporting and the Buyer, Digital Investment & Activation will aid as needed.
Ā· 5% - Client management and presentations. As needed, assist with client management pertaining to campaign activity. Present documentation to client (i.e., campaign wrap up reports).
Ā· 5% - Administration. Input campaign activity into account maintenance system. Assist Budget Analyst(s) and/or Media Support Coordinator(s) with invoice reconciliation and client billing as needed.
Supervisory Responsibilities
Assist with supervision of Media Assistant(s) as needed.
Knowledge and Skills Required
- 2-4 years of digital media experience.
- Video buying experience an asset.
- Advanced knowledge of Microsoft Office suite of tools (Excel, PowerPoint, etc.).
- Experience inputting, managing, and analyzing campaigns through AdWords, Facebook, Twitter.
- Strong written, presentation, strategic, and analytical skills.
- Able to work independently with excellent time management and organizational skills.
- Analytical person with the ability to develop creative solutions in a challenging environment.
Certificates, licenses, and registrations
Google, Facebook, and Twitter certifications an asset.
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#HMI
Disclosures:
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer.
In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role.
Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following:
[email protected]
Salary Range
$55,000.00 - $80,000.00
