About the Opportunity
We are partnering with an established, rapidly growing digital business to identify a commercially minded and creative Senior Growth Marketing Manager.
This is an opportunity for someone who brings more than paid advertising expertise. While hands-on paid media management will represent a significant part of the role, we are looking for someone who can also contribute to the broader marketing strategy, develop creative growth initiatives, lead a junior marketing team, and identify new opportunities to increase audience engagement, customer acquisition and revenue.
The successful candidate will be both a strategic thinker and a hands-on operator: someone who enjoys working in the platforms, developing new ideas, testing opportunities and taking ownership of results.
What You Will Be Responsible For
Paid Media & Performance Marketing
- Personally manage and optimize paid advertising campaigns, primarily across Meta.
- Develop campaign strategies, manage budgets, test audiences and creative, and identify opportunities to scale performance.
- Take ownership of key performance metrics, including CAC, ROAS, conversion rates and acquisition costs.
- Continuously evaluate campaign performance and implement improvements to maximize advertising effectiveness.
Marketing Strategy & Creative Development
- Contribute to and execute the broader marketing strategy, looking beyond paid advertising to identify opportunities across the entire customer journey.
- Bring forward fresh marketing ideas, campaign concepts, creative approaches and audience engagement initiatives.
- Provide direction on advertising creative, messaging, positioning and content to ensure marketing resonates with the target audience.
- Identify new opportunities to grow the brand, expand reach and improve customer acquisition.
- Connect paid media, email marketing, content, social media and customer engagement into a cohesive growth strategy.
Team Leadership & Collaboration
- Lead, guide and develop a small, junior marketing team across content, social media, email marketing and technical execution.
- Provide clear direction, priorities and accountability while encouraging creativity and new ideas.
- Work collaboratively with team members to develop and execute marketing campaigns and initiatives.
- Take a proactive approach to identifying what needs to be improved, bringing forward recommendations and helping the team execute them.
Funnel & Revenue Growth
- Understand the full customer journey, from initial advertising engagement through landing pages, email, conversion, upsells and ongoing membership.
- Identify opportunities to improve funnel performance, customer experience, conversion and retention.
- Review marketing data and translate insights into practical growth initiatives.
- Connect marketing activities to broader revenue and business objectives.
What We're Looking For
- 5-8+ years of progressive digital marketing and growth marketing experience.
- Strong, hands-on experience managing and scaling Meta advertising campaigns.
- Demonstrated success managing meaningful advertising budgets and delivering measurable results.
- Experience developing creative marketing campaigns and testing different approaches to improve performance.
- A broader understanding of marketing beyond paid media, including content, email, social media, brand positioning and customer engagement.
- Previous experience managing, mentoring or providing direction to junior marketing team members.
- Strong understanding of funnels, conversion
This is a full-time, ongoing independent contractor engagement (1099), rather than a traditional employee position. The role requires a full-time commitment and offers an opportunity to work closely with the founder and lead the company's marketing and growth function.
