The role
We have an existing vacancy within our Marketing team for a digital marketing specialist to own paid acquisition, SEO and website performance, combining hands-on Google Ads management with agency partnerships to turn traffic into qualified leads and drive measurable growth.
Paid Acquisition & Performance Marketing
- Owns paid acquisition across Google Ads and paid social, managing campaign setup, targeting, budget pacing and optimization within agreed budgets.
- Partners with Demand Generation to deliver the paid media components of campaigns, maximizing reach, lead generation and conversion.
Website & Conversion Optimization
- Owns the day-to-day performance of the website as a conversion channel, improving page speed, accessibility, mobile responsiveness and user experience.
- Builds and maintains landing pages and forms that support marketing campaigns and convert traffic into qualified leads.
- Runs A/B testing and experimentation across landing pages, forms and user journeys to reduce friction and improve conversion rates.
- Partners with Product teams to deliver website updates aligned with product changes and priorities.
SEO & Organic Growth
- Owns SEO strategy and execution, applying evolving search best practices, including AI-influenced search trends, to grow qualified inbound traffic.
- Manages SEO agencies, providing clear briefs and overseeing quality, delivery and performance against agreed objectives.
- Works with the Brand team to translate approved content and creative into high-performing web pages that support organic visibility and conversion.
Analytics, Tracking & Performance Reporting
- Owns web analytics and conversion tracking, ensuring accurate measurement of website traffic, conversion rates and cost per lead.
- Analyses performance data to identify opportunities, recommend improvements and guide decisions across paid acquisition, SEO and website optimization.
AI, Automation & Continuous Improvement
- Integrates AI and automation into daily workflows, including content development, campaign execution, research and reporting.
- Continuously tests new approaches, tools and processes to improve efficiency and performance, using data and feedback to inform ongoing optimization.
Cross-Functional Collaboration & Delivery
- Partners with Demand Generation to deliver the paid media, website and landing page components of integrated campaigns.
- Collaborates with the Brand team to ensure ads and landing pages reflect approved messaging, creative direction and brand guidelines.
- Works with Product teams to keep website content and functionality aligned with product updates.
- Coordinates with website developers and technical partners to deliver site improvements, resolve technical issues and support ongoing website performance.
- Manages external SEO and social media agencies, ensuring clear briefs, high-quality delivery and accountability for results.
About you:
- Digital Marketing & Paid Acquisition: Hands-on experience with Google Ads, paid social and B2B digital campaigns.
- Performance & Revenue: Uses data to improve conversion, lead quality and ROI.
- Testing & Optimization: Tests quickly, scales what works and stops what doesn’t.
- Innovation & AI: Embraces new channels, tools and automation to improve results.
- Website & Conversion: Experience optimizing websites, landing pages, forms and user journeys.
- SEO & Agency Management: Applies SEO best practices and drives agency performance.
- Collaboration: Works closely with Marketing, Sales and Brand to deliver effective campaigns.
- Ownership & Agility: Proactive, hands-on and comfortable in a fast-paced environment.
Why choose us?
Compensation is one part of our broader Total Rewards package that supports wellbeing, balance, and growth. Today, this includes:
Time Off & Flexibility
- 3 weeks of vacation
- Your birthday off
- 2 paid volunteer days
- Office closure between Christmas and New Year’s
Health & Wellbeing
- Comprehensive group benefits, including health, dental, insurance coverage, and an Employee Assistance Program.
- 10 paid personal time-off (PTO) days for appointments, illness, or well-being needs.
Work Environment
- A hybrid work environment built on trust and accountability.
- A standard 7.5-hour workday.
- Support for professional development and continuous learning.
Base Salary: The expected base salary range being offered to candidates for this role is $66,000 – $80,000. Positioning within this range will be determined based on a variety of factors such as location, skills, and experience. Note: This role will be based out of our 2 Bloor Street W, Toronto, Ontario office.
Additional Information:
If you require accommodation at any stage of the recruitment process, please let the recruitment team know.
