Full-Time | In-Office | Montreal, Quebec
Reports to: Vice President & Chief Operating Officer
At i24 Call Management Solutions, we help businesses stay connected to their customers, protect their reputation, capture more opportunities, and deliver exceptional customer experiences 24/7. Trusted by more than 900 organizations across Canada, we become an extension of our clients' businesses, representing their brands with professionalism, responsiveness, and care.
As we continue to grow, we're looking for an experienced sales leader who can drive revenue, develop people, and help build the future of our sales organization.
This is not a traditional sales role.
We are seeking a proven sales and business development professional with the leadership skills to develop a high-performing team, establish accountability, implement best practices, and create sustainable revenue growth.
This individual will combine hands-on business development with strategic sales leadership, bringing the experience, initiative, and commercial acumen required to strengthen and scale our sales function.
If you've successfully led sales teams, developed talent, exceeded revenue targets, and built strong client relationships, we'd like to hear from you.
Position Summary
The Senior Sales & Business Development Leader will be responsible for driving revenue growth while leading and developing the sales team.
This role combines sales leadership, team development, business development, strategic account growth, and market expansion. The successful candidate will establish sales strategies, coach and mentor team members, oversee performance and pipeline management, and contribute directly to revenue generation.
As a senior member of the leadership team, this individual will play a key role in shaping sales strategy, improving processes, enhancing team performance, and building a scalable sales organization capable of supporting continued growth.
What You'll Be Responsible For
Sales Leadership & Team Management
- Lead, coach, mentor, and develop sales professionals to maximize individual and team performance.
- Establish sales goals, KPIs, and accountability measures.
- Conduct regular pipeline reviews, coaching sessions, and performance discussions.
- Recruit, onboard, train, and develop future sales team members.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Monitor sales performance and implement strategies to improve results.
- Drive CRM adoption, pipeline discipline, and sales process consistency.
- Develop and refine sales methodologies, reporting practices, and performance metrics.
- Partner with executive leadership on forecasting, territory planning, and revenue strategy.
- Build the foundation for a scalable, high-performing sales organization.
Business Development & Revenue Growth
- Develop and execute strategies to generate new business and increase revenue.
- Identify and pursue opportunities across target industries and markets.
- Build relationships with executives, business owners, and key decision-makers.
- Generate opportunities through networking, referrals, industry associations, LinkedIn, and strategic outreach.
- Conduct discovery meetings and needs assessments.
- Maintain a healthy and predictable sales pipeline.
- Manage the full sales cycle from prospecting through contract execution.
- Consistently achieve or exceed established revenue objectives.
Strategic Account Growth
- Develop trusted relationships with existing clients and key stakeholders.
- Identify opportunities to expand services and deepen client partnerships.
- Conduct strategic business reviews and uncover emerging customer needs.
- Drive account growth through consultative, value-based selling.
- Position i24 as a long-term partner invested in client success.
- Increase client retention, value, and revenue contribution.
Strategic Growth & Market Expansion
- Identify new markets, partnerships, and revenue opportunities.
- Monitor industry trends, competitive activity, and customer needs.
- Provide leadership with market intelligence and business insights.
- Recommend innovative strategies to improve sales performance and accelerate growth.
- Contribute to long-term planning and organizational growth initiatives.
Consultative Solution Selling
- Understand client operations, customer service challenges, staffing realities, and business objectives.
- Identify communication gaps, operational inefficiencies, and missed opportunities.
- Recommend customized solutions that improve customer experience and business performance.
- Deliver compelling presentations and proposals to executive decision-makers.
- Negotiate and close complex business opportunities.
What Makes You Successful
You are:
- Fully bilingual in English and French, written and spoken.
- A proven B2B sales leader with a track record of exceeding revenue targets.
- An effective coach who develops people and builds high-performing teams.
- Skilled at holding others accountable while creating a positive and collaborative culture.
- Strategic in your thinking and disciplined in your execution.
- Comfortable engaging business owners, executives, and C-suite leaders.
- Experienced in forecasting, pipeline management, and sales performance measurement.
- A strong relationship builder with exceptional communication skills.
- Adaptable, resourceful, and results-oriented.
- Experienced in consultative and solution-based selling.
- Respected by colleagues as a trusted leader and mentor.
Qualifications
Required
- Minimum 7+ years of successful B2B sales and business development experience.
- Minimum 3+ years of sales leadership or sales management experience.
- Demonstrated success achieving revenue growth targets.
- Proven ability to coach, develop, and manage sales professionals.
- Experience managing pipelines, forecasts, and sales performance metrics.
- Strong presentation, negotiation, and relationship-building skills.
- CRM proficiency and strong business technology capabilities.
- Demonstrated use of AI and modern sales tools.
Leadership Experience
- Proven experience leading, mentoring, and developing sales teams.
- Experience implementing sales processes, reporting structures, and performance standards.
- Strong business acumen and strategic thinking capabilities.
- Experience influencing business strategy and organizational growth.
- Demonstrated ability to build structure, improve performance, and drive accountability.
Preferred Industry Experience
Experience selling:
- Telecommunications Services
- Managed Services
- Customer Experience Technologies
- Professional Services
- Business Services
Your First 90 Days
Days 1-30: Learn, Assess & Build Your Plan
Objectives
- Complete onboarding and develop a thorough understanding of i24's services, operations, and value proposition.
- Meet key internal stakeholders.
- Assess current sales processes, pipeline health, reporting practices, and growth opportunities.
- Evaluate team strengths, development opportunities, and sales effectiveness.
- Develop an initial sales and growth strategy.
Success Looks Like
- Demonstrates strong understanding of our services and target markets.
- Completes assessment of existing sales processes and performance.
- Builds strong relationships with key stakeholders.
- Presents recommendations for team development, sales improvements, and growth opportunities.
- Demonstrates proficiency with CRM and AI-enabled sales tools.
Days 31-60: Drive Activity & Build Momentum
Objectives
- Begin executing business development initiatives.
- Establish coaching rhythms and performance management practices.
- Conduct pipeline reviews and accountability meetings.
- Launch strategic outreach and relationship-building activities.
- Identify account expansion and partnership opportunities.
Success Looks Like
- A qualified and growing sales pipeline.
- Improved visibility into sales activities and opportunities.
- Meaningful engagement with prospective clients and partners.
- Clear team objectives, accountability measures, and development plans.
- Initial recommendations for process and performance improvements.
Days 61-90: Deliver Results & Demonstrate Leadership
Objectives
- Advance opportunities through the sales funnel.
- Generate new business wins and revenue growth.
- Demonstrate measurable leadership impact on sales performance.
- Implement improvements to sales effectiveness and reporting.
- Deliver a long-term sales and team development strategy.
Success Looks Like
- Achievement of agreed-upon activity and pipeline targets.
- Initial business opportunities closed.
- Increased sales structure, accountability, and performance visibility.
- A clear 12-month sales growth and team development plan.
- Recognition as a trusted leader and key contributor to organizational growth.
Join a Company That Represents More Than Calls
At i24, every interaction matters.
We don't just answer calls. We represent brands, protect customer relationships, capture revenue opportunities, and help businesses deliver exceptional service every day.
If you're a proven sales leader who thrives on coaching teams, driving revenue, building relationships, and creating long-term growth, we'd love to hear from you.
