About .IMG – Innovate Media Group
.IMG – Innovate Media Group is a leading Calgary-based media company behind high-performing local brands, including WhatsGoodCalgary. We create content that moves culture, drives engagement, and highlights what’s happening in the city - from food and events to local businesses and community stories.
We’re hiring a Senior Content Manager - someone who already knows what works, understands algorithms, and can lead content execution from idea to publish without hand-holding.
Role Overview
This is a senior, hands-on content role. You are expected to arrive with existing skills, instincts, and experience in content creation, editing, and platform performance.
You’ll be responsible for managing content strategy and execution across social platforms, assisting shoots on location and in studio, and ensuring content is timely, relevant, and aligned with brand voice. You’ll work closely with the .IMG and WhatsGoodCalgary teams to plan, produce, and deliver high-quality content consistently.
Key Responsibilities
- Conceptualize, plan, and execute social media content
- Film on location across Calgary and in our studio
- Capture high-quality photos and b-roll
- Edit content for TikTok, Instagram Reels, YouTube Shorts, and full-length features
- Manage posting schedules and ensure content delivery timelines are met
- Participate in brainstorming for new series, campaigns, and creative concepts
- Attend local events, restaurant openings, concerts, markets, and community activities for coverage
- Work closely with the WhatsGoodCalgary and .IMG teams to maintain brand voice and content style
- Be comfortable and confident appearing on camera when needed
- Handle multiple projects and priorities in a fast-paced environment
Required Experience & Skills
- Experience in content management, media, or agency environments
- Minimum 2 years of professional experience
- Strong understanding of algorithms (TikTok, Instagram, YouTube, organic reach, engagement signals)
- Deep understanding of current content trends, hooks, pacing, and viral formats
- High interest in local news, events, and culture
- Strong writing and editing skills
- Advanced video editing skills using CapCut, Premiere Pro, or Final Cut
- Experience managing workflows in CRMs (ClickUp, Go High Level, or similar)
- Excellent communication skills
- Proven ability to work collaboratively within a team
- Strong organizational skills with the ability to prioritize effectively
- Account management or agency experience is highly preferred
IMPORTANT – Portfolio Requirement
Experience creating high-quality social media content is mandatory.
A portfolio is required and must include examples of video and social content you’ve personally created and edited. Applications without a portfolio will not be considered.
What We Offer
- Competitive full-time salary
- Opportunity to work inside a leading Calgary media group (.IMG)
- A creative, collaborative, and fast-moving environment
- Access to studio space, gear, and production resources
- Unique access to Calgary’s most exciting people, events, restaurants, and experiences
- Room for growth into hosting, production, show development, or management roles
