Company Description IMS Innovative Mining Services Inc – Metal Wear Solutions is a family-owned and operated company specializing in durable metal wear solutions for heavy industries. For over 20 years, the organization has supported extraction, infrastructure, and recycling/repurposing operations across British Columbia and Canada, building long-term partnerships with industrial clients. Combining engineering, manufacturing, and vendor sourcing, IMS maintains an agile and effective approach to evolving industry needs. The company offers custom design, cutting, forming, and fabrication services, including its trademarked Piranha brand wear products. Applicants can learn more about IMS and its solutions at https://ims-group.ca/.
POSITION OVERVIEW:
The Marketing Specialist is responsible for planning, developing and executing marketing initiatives that directly support IMS’s sales, growth and brand objectives.
This is a hands-on, in-house role designed to bring marketing closer to IMS’s customers, products, sales team and shop-floor operations. The successful candidate will develop a strong working knowledge of IMS’s products, equipment capabilities, customer applications and target industries, and translate that knowledge into practical sales tools, campaigns, content and digital experiences that help generate demand and support the sales process.
The role requires someone who can operate at both a planning and execution level: identifying marketing priorities with company leadership and Sales, while also personally producing content, managing campaigns, developing collateral, maintaining digital channels and measuring results.
The primary objective is not simply to create more marketing activity. It is to ensure that IMS marketing is relevant, technically accurate, commercially useful and aligned with the needs of customers and the Sales team. This reflects the central goal identified in the current agency scope: making marketing more useful to those selling, quoting, explaining and solving customer problems.
REPORTING STRUCTURE:
Reports to: General Manager, with close functional alignment with Sales & Marketing Manager.
KEY RESPONSIBILITIES:
Marketing Planning & Execution
· Develop and maintain an annual and quarterly marketing plan aligned with IMS business priorities, sales objectives, target industries and product strategies.
· Translate company priorities into clear campaigns, content plans, product promotions, customer communications and sales-support initiatives.
· Maintain a centralized marketing calendar and project tracker showing priorities, timelines, responsibilities, status and results.
· Provide regular reporting to leadership on marketing activity, results, opportunities and priorities.
Sales Enablement & Technical Collateral
· Work closely with Sales to identify customer questions, objections, product opportunities and recurring sales challenges that marketing can help to address.
· Plan, write, design and maintain practical sales tools, and collateral.
· Ensure marketing materials accurately represent IMS’s products, capabilities and technical information.
· Maintain a centralized and organized library of approved product information, photography, technical references, presentations, case studies and marketing assets.
Digital Marketing & Website Management
· Manage and continuously improve IMS’s website content and digital presence.
· Monitor website analytics, traffic sources, user behaviour, landing-page performance, inquiries and conversions.
· Support basic SEO and work with external web resources where deeper technical development is required.
· Develop, maintain and optimize landing pages that support key products, partnerships, industries and marketing campaigns.
Content Creation & Social Media
· Own IMS’s organic content program, with LinkedIn as a primary business-to-business channel.
· Develop and maintain a consistent content calendar built around authentic IMS operations, customer problems and product solutions.
· Capture or coordinate photography and short-form video from the shop floor, projects, customer sites and company events.
· Write, edit, publish and repurpose content appropriate for a technical B2B audience.
Email Marketing & Customer Nurturing
· Develop and execute targeted email campaigns
· Track email performance, including opens, clicks, landing-page traffic, responses and inquiries generated.
Campaign & Lead Generation Support
· Plan and execute integrated marketing campaigns around strategic products, industries and target accounts.
· Coordinate marketing activities with Sales prospecting and account-development efforts.
· Develop campaign components including messaging, landing pages, email, social content, sales collateral and follow-up materials.
· Track campaign-generated inquiries and work with Sales to ensure leads are captured and followed up appropriately.
Trade Shows, Events & Account Support
· Coordinate marketing support for trade shows, industry association events, customer visits, facility tours, product promotions, and account-based marketing activities
· Manage event communications, displays, signage, presentations, collateral, promotional items and post-event follow-up materials.
· Work with Sales to ensure event-generated leads and opportunities are documented and followed up.
· Help strengthen the overall positioning of IMS as a knowledgeable, capable and solutions-oriented partner for heavy-industry customers.
CANDIDATE QUALIFICATIONS
Education & Experience
- Diploma or degree in Marketing, Communications, Business or a related discipline preferred
- 3–5 years of hands-on marketing experience
- B2B marketing experience strongly preferred
- Experience in manufacturing, mining, heavy equipment, construction, industrial products or another technical environment is an asset
Technical & Marketing Skills
The successful candidate should demonstrate experience in several of the following areas:
- Marketing campaign development
- B2B copywriting
- Sales enablement
- Content development
- Social media management
- Email marketing
- Website/CMS management
- Basic SEO
- Analytics and reporting
- Graphic design and layout
- Photography and basic video editing
- CRM usage
- Project management
- Presentation development
Experience with tools such as Adobe Creative Cloud, Canva, WordPress, Google Analytics, LinkedIn and HubSpot systems is desirable.
PERSONAL ATTRIBUTES:
The ideal candidate will be:
· Commercially minded - understands that marketing exists to support growth and customer acquisition, not simply produce activity.
· Curious and technically inclined - wants to understand how products work, how customers use them and what problems IMS solves.
· Hands-on - comfortable moving between strategy, writing, design, photography, campaign execution and performance reporting.
· Proactive - identifies opportunities and moves projects forward without requiring constant direction.
· Collaborative - able to work effectively with Sales, Engineering, Operations, shop-floor employees and senior management.
· Organized - capable of managing multiple priorities, deadlines and stakeholders.
· Clear communicator - able to translate complex technical information into straightforward customer-focused language.
- · Accountable - comfortable working against defined priorities, timelines and measurable performance expectations.
