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Added 4 hours ago
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Content & Social Media Manager
Info-Tech Research Group
Canada
- Full-time
Added 1 day ago
IR
Technical Counselor, Data and Ai
Info-Tech Research Group
Vancouver, BC · Calgary, AB · Toronto, ON · London, ON
- Full-time
Added 7 days ago
IR
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Info-Tech Research Group
Canada
- Full-time
Added 12 days ago
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Info-Tech Research Group
Toronto, ON · London, ON
- Full-time
Added 15 days ago
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Account Executive - Vendor Services
Info-Tech Research Group
London, ON · Toronto, ON
- Full-time
Added 16 days ago
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Senior Marketing Manager, Customer Lifecycle
Info-Tech Research Group
Canada
- Full-time
Added 17 days ago
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Intermediate Software Developer, DevOps - Remote/Hybrid (Canada)
Info-Tech Research Group
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- Full-time
Added 17 days ago
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Senior Software Developer, DevOps - Remote/Hybrid (Canada)
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Info-Tech Research Group
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- Full-time
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Info-Tech Research Group
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Info-Tech Research Group
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- Full-time
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Info-Tech Research Group
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Added 2 months ago
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Info-Tech Research Group
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Business Development Representative - Hybrid role
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Info-Tech Research Group

Content & Social Media Manager

Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 2, 2026

Original job description

Position Summary

The Content & Social Media Manager builds content across every channel for McLean & Company – social media, email, and other marketing assets. This is a content-production role; this person builds the social, email, and marketing content bringing McLean's HR research and insights to life in whatever format the channel calls for. The social media team owns video editing, and production this role focuses on content creation and strategic input across social, email, and marketing assets.

Key Responsibilities

Content Creation (Social, Email & Marketing Assets) (~70%)

Develop creative, research-based content – including short videos, graphics, memes, and copy – that brings McLean & Company's HR insights to life.
Translate complex research findings into engaging, platform-appropriate formats that spark conversation and drive thought leadership.
Write and produce email content – newsletters, nurture sequences, and campaign emails – that reflects McLean's voice and drives engagement.
Develop marketing assets beyond social and email, including sales enablement content and campaign creative, as needed.
Storyboard and script original content across platforms, with a focus on LinkedIn and emerging social trends.
Ensure all content aligns with brand voice, quality standards, and campaign objectives.

Social Media Strategy (~15%)

Set and evolve McLean & Company's social media strategy – platform focus, content pillars, and cadence – in alignment with marketing goals.
Contribute to employee advocacy and thought leadership initiatives by equipping internal stakeholders with social-ready content.
Partner with the social media team to schedule, post, monitor, and report on social media performance.

Production Collaboration (~15%)

Partner with the production team on video editing and production support, providing clear creative direction, scripts, and briefs.
Manage content pipelines, timelines, and resources to ensure consistent delivery at scale.
Collaborate with research, marketing, and design teams to ensure messaging is accurate, impactful, and timely.

Qualifications

5+ years in journalism, communications, or content marketing, with experience finding compelling stories in complex B2B subject matter and turning research or data into engaging, platform-native content.
Strong writer, comfortable across formats – social, email, and longer-form content.
Comfortable managing multiple channels and a high volume of content.
Experience briefing or partnering with a video/production team is a plus.

Skills & Strengths:

Excellent communication and storytelling skills.
Strong organizational and project management abilities; able to juggle competing priorities.
Analytical mindset: able to interpret performance data and optimize accordingly.
Collaborative, adaptable, and proactive team player with a keen eye for detail.

Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

McLean & Company, a division of Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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More about this job

Responsibilities

The Content & Social Media Manager is responsible for creating engaging content across social media, email, and marketing channels to bring HR research to life. They will also lead social media strategy and collaborate with production teams to ensure consistent, high-quality delivery of marketing assets.

Requirements

Candidates must have 5+ years of experience in journalism, communications, or content marketing with a focus on B2B subject matter. Strong writing skills and the ability to translate complex research into platform-native content are essential.

Skills

Content creation
Social media strategy
Copywriting
Video production
Email marketing
Storytelling
Project management
Data analysis
B2B marketing
LinkedIn strategy
Marketing assets
Research communication
Strategic planning
Stakeholder management
Creative direction

Visa sponsorship

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Keywords

Content Marketing
Social Media Management
B2B
HR Research
Email Marketing
Video Editing
Storyboarding
Copywriting
LinkedIn
Marketing Strategy
Employee Advocacy
Thought Leadership
Project Management
Data Interpretation
Creative Direction
Communications
Journalism
Brand Voice
Campaign Management
Sales Enablement

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