At Sparrow Hotels, our core purpose is to create an environment where people and community’s flourish. We are committed to our guests, clients, employees, and communities through social responsibility, community investment, sustainability, design, and innovation.
Our Core Values, Hospitality, Accountability, Respect, Teamwork, Leadership, Empowerment, and Innovation guide how we work, serve our guests, support one another, and grow together.
If these values resonate with you and you are passionate about hospitality, relationship building, and driving results, we would love to hear from you!
About
Inn at the Forks
Inn at the Forks is a luxury boutique hotel located at The Forks, Manitoba’s premier tourist destination. The hotel features 116 guestrooms and suites, approximately 8,000 square feet of meeting and function space, SMITH Restaurant, and The Riverstone Spa.
Position
Summary
The Hotel Sales Manager is a results-driven sales professional responsible for growing and strengthening the hotel’s corporate and group business. This role proactively identifies new opportunities, develops strategic client relationships, and secures business that drives consistent, profitable revenue.
As an A Player on our Sales Team, the successful candidate takes ownership of their results, maintains a strong sales pipeline, and brings a proactive and disciplined approach to prospecting, relationship building, negotiation, and closing new business.
Key Responsibilities
Sales
& Business Development
- Proactively
identify, prospect, and pursue new business opportunities within corporate
and group markets.
- Develop and
maintain strong relationships with existing clients to maximize repeat
business and revenue opportunities.
- Conduct outside
sales calls, client meetings, site tours, and presentations.
- Respond promptly
to inquiries, prepare proposals, and negotiate contracts to secure
business.
- Maintain an
active sales pipeline with consistent prospecting and follow-up.
Revenue
& Strategy
- Collaborate with
the General Manager, Sales Team, and Director of Commercial Strategy to
develop and execute sales strategies.
- Achieve monthly
and annual sales targets and revenue goals.
- Identify
opportunities to increase revenue, occupancy, ADR, and overall
profitability.
- Monitor market
trends, competitor activity, and customer feedback to identify new
opportunities.
Client
& Event Coordination
- Work closely with
the Banquets Department and hotel
teams to ensure successful execution of group bookings and client
commitments.
- Assist with the
coordination of meetings, conferences, and events as required.
- Ensure client
expectations and specifications are met, and concerns are addressed
promptly and professionally.
- Maintain strong
communication with all departments to support an exceptional guest and
client experience.
Administration
& Reporting
- Maintain accurate
records of sales activities, client interactions, opportunities, and
contracts within the CRM system.
- Prepare weekly
and monthly sales reports for management review.
- Represent the
hotel at networking events, tradeshows, and industry functions.
- Maintain and
improve effective sales processes and procedures.
Qualifications
& Core Competencies
- Minimum 3 years
of hotel or hospitality sales experience.
- Proven ability to
generate and close new business.
- Strong
prospecting, lead-generation, and relationship-building skills.
- Experience with
contract negotiation and revenue optimization.
- Excellent verbal,
written, and interpersonal communication skills.
- Strong
organization, attention to detail, prioritization, and time management
skills.
- Self-motivated,
proactive, and results oriented.
- Ability to manage
multiple accounts and priorities in a fast-paced environment.
- Strong business
acumen and the ability to identify and capitalize on sales opportunities.
- Professional,
solutions-focused approach with a genuine passion for hospitality and
client service.
What
We Offer
At Sparrow Hotels, we believe our people are at the heart of our success. We are proud to offer a rewarding work environment with benefits and perks designed to support our employees both professionally and personally.
- Competitive Base
Salary & Bonus Structure – A competitive compensation package with the
opportunity to earn additional performance-based incentives.
- Employee Perks
& Amenities – Enjoy employee meals, dry-cleaning services, and a
variety of additional perks.
- Downtown Parking
– Convenient parking available in downtown Winnipeg.
- Restaurant
Discounts – Enjoy exclusive discounts at our restaurants and properties.
- Cost-Shared
Benefits – Access to a comprehensive benefits program with employer cost
sharing.
- RRSP Matching –
Employer matching to help support your long-term financial goals.
- Work-Life Balance
– A workplace that values balance, flexibility, and time away from work.
- Team Building
& Community Initiatives – Opportunities to connect with colleagues,
celebrate our team, and get involved in meaningful community initiatives.
If you are an experienced hospitality sales professional who is motivated by building relationships, generating business, and achieving results, we encourage you to apply and join the Sparrow Hotels team.