Territory Sales Executive – Food Distribution | Multilingual Markets: Arabic, Tamil, Hindi/Urdu & Punjabi
Territory: Primarily GTA & Other Assigned Canadian Markets
Job Type: Full-time, Permanent
Work Arrangement: Field-based / On the Road
Industry: Food Distribution | Grocery | Foodservice | CPG
Join ITN Food Corporation
We are expanding our GTA field sales coverage across multiple language and customer markets. We are seeking Territory Sales Executive candidates with relevant language capability and market knowledge in Arabic, Tamil/South Indian, Hindi/Urdu, or Punjabi-speaking customer markets. Candidates only need to match ONE of the listed language/market streams.
Successful candidates will be considered for assignments based on business requirements, language capability, relevant sales experience, and customer-market knowledge.
ITN Food Corporation is seeking motivated and results-driven Territory Sales Executives to develop new business, grow customer accounts, and expand our presence across independent grocery stores, multicultural supermarkets, restaurants, convenience stores, foodservice operators, and other assigned retail accounts.
This is a hands-on field sales role. Successful candidates will spend a significant portion of their working time visiting customers, developing new accounts, presenting products, generating orders, and building long-term business relationships within their assigned market.
Language & Customer Market Streams
Candidates are not required to speak all of the languages listed below. Applicants only need to match ONE relevant market stream.
Arabic-Speaking Market
For customers and business owners where communication in Arabic and English supports effective sales development and relationship management.
Tamil / South Indian Market
For customers where Tamil and English are particularly valuable. Candidates who also speak Malayalam, Telugu, and/or Kannada are encouraged to apply.
Hindi / Urdu-Speaking Market
For customers where communication in Hindi and/or Urdu, along with English, supports customer development and sales growth.
Punjabi-Speaking Market
For customers where communication in Punjabi and English supports new-business development and account management.
About ITN Food Corporation
With more than 30 years of experience, ITN Food Corporation manufactures, imports, and distributes a broad portfolio of food and grocery products.
Our portfolio includes spices and seasonings, atta and flours, rice, dals, lentils, pulses, chutneys, pickles, sauces, oils and fats, beverages, snacks, frozen foods, breads, and other grocery products. ITN also distributes a number of recognized international and South Asian brands.
As a Canadian family-owned business, ITN is committed to quality, authenticity, customer service, and continued market growth.
Key Responsibilities
- Prospect, identify, and develop new customers within the assigned market and territory.
- Conduct regular in-person visits to independent grocery stores, supermarkets, convenience stores, restaurants, foodservice operators, and other assigned accounts.
- Present and sell ITN's portfolio of food and grocery products.
- Convert prospective customers into active accounts and generate ongoing sales orders.
- Build strong relationships with store owners, buyers, restaurant operators, chefs, and other decision-makers.
- Grow existing accounts by increasing product listings, order frequency, distribution, and overall account value.
- Identify suitable products, pack sizes, promotions, and merchandising opportunities based on individual customer needs.
- Monitor product availability, competitive activity, pricing, promotions, and changing customer preferences.
- Support product launches, merchandising, promotional displays, and in-store product visibility.
- Follow up on customer inquiries, orders, returns, credits, and service concerns in coordination with internal teams.
- Maintain accurate records of customer visits, opportunities, orders, and follow-ups using company CRM and sales reporting systems.
- Provide management with market intelligence regarding competitors, customer needs, emerging trends, and new business opportunities.
- Coordinate with Operations, Logistics, Customer Service, Finance, and other internal teams to support order fulfilment and customer service.
- Represent ITN Food Corporation at trade shows, exhibitions, customer events, and promotional activities when required.
Qualifications
- 3+ years of field sales, outside sales, territory sales, or B2B sales experience preferred.
- Experience in food distribution, grocery, CPG/FMCG, independent retail, wholesale, restaurants, or foodservice is strongly preferred.
- Demonstrated ability to prospect for new customers, develop accounts, build relationships, and close sales.
- Strong communication, negotiation, presentation, and relationship-management skills.
- Comfortable approaching prospective customers and developing business through regular face-to-face visits.
- Ability to work independently, organize customer visits, and effectively manage an assigned sales territory.
- Strong organizational and follow-up skills.
- English communication skills are required for internal communication, reporting, and customer service.
- Customer-facing proficiency in at least ONE of the following language groups is required for the corresponding customer-market assignment:
- Arabic
- Tamil
- Hindi and/or Urdu
- Punjabi
- Malayalam, Telugu, and/or Kannada are additional assets for the South Indian customer market.
- Valid Ontario G driver's licence and regular access to a reliable vehicle.
- Comfortable using CRM systems, Microsoft Office, sales reporting tools, and similar technology.
- Relevant international sales experience will also be considered.
Compensation & Benefits
- Expected total annual compensation: $70,000 - $80,000, consisting of base salary plus target-based sales commission, based on achievement of sales targets.
- Performance-based growth opportunities
- Paid time off
- Employee product discounts
- Approved business mileage and travel expenses reimbursed in accordance with company policy
- Training and product support
- Career-development opportunities within a growing organization
Territory & Travel
This is primarily a field-based GTA sales role, with travel to other assigned Canadian markets as required.
Regular travel throughout the Greater Toronto Area is required, along with periodic travel to other assigned markets based on business needs.
How to Apply
Qualified candidates are invited to apply through LinkedIn or email their updated résumé to [email protected].
When applying, please clearly identify the customer market you are interested in:
Arabic | Tamil / South Indian | Hindi / Urdu | Punjabi
Candidate is not required to speak all of the languages listed. Applicants will be considered for the market opportunity that best aligns with their language capability, sales experience, customer-market knowledge, and current business requirements.
