Head of Canadian Sales

JMC is partnering with Pump House Brewery to recruit a Head of Canadian Sales to lead its sales business across Canada.

This is an opportunity for a commercially minded leader to own national sales performance, build strong customer and agency relationships, and turn growth opportunities into measurable results.

Reporting to ownership and executive leadership, the Head of Canadian Sales will develop the national sales strategy, lead the internal sales team and oversee the national sales agency relationship.

What You’ll Do

Lead Canadian sales strategy and performance

• Develop and lead the annual Canadian sales plan in alignment with company priorities.
• Translate sales targets into clear objectives by province, channel, customer and product.
• Build forecasts and monitor sales volume, revenue, contribution margin and performance against targets.
• Identify gaps, opportunities and risks, and take action to improve results.
• Establish measurable goals for distribution, product listings, placements, promotions and key accounts.

Build an effective national agency partnership

• Serve as the senior lead for Pump House’s national sales agency relationship.
• Set clear priorities, performance expectations and measures of success.
• Lead regular business reviews and hold the agency accountable for agreed commitments.
• Focus agency resources on priority markets, customers and brands.
• Address performance gaps through practical action plans and consistent follow-through.

Strengthen key customer relationships

• Lead senior relationships with major retail customers, key on-premises partners and strategic accounts.
• Work with the national sales agency to support provincial liquor board relationships.
• Lead significant sales presentations, negotiations and customer business reviews.
• Identify opportunities to expand distribution, secure listings and grow sales.
• Determine where direct senior leadership involvement will have the greatest impact.

Develop the sales team

• Provide direction, coaching and support to internal sales employees.
• Establish clear responsibilities, individual objectives and performance expectations.
• Lead regular sales meetings and individual coaching conversations.
• Build a culture of ownership, collaboration, accountability and continuous improvement.
• Identify development opportunities that strengthen team performance.

Manage commercial investments

• Develop and manage Canadian sales budgets, including retail and on-premises programs, sponsorships and events.
• Evaluate spending based on commercial return and strategic value.
• Lead negotiations for major sponsorships, events and sales programs.
• Monitor expenditures and ensure investments have clear objectives and measurable outcomes.

Contribute to company leadership

• Monitor market trends, competitor activity, pricing and customer behaviour.
• Bring relevant market insights and recommendations to the Leadership Team.
• Work closely with Marketing, Innovation, Operations and Finance to align plans and execution.
• Contribute to strategic planning, major business decisions and company-wide initiatives.
• Make informed decisions, measure results and apply lessons to future plans.

What You Bring

• A demonstrated record of leading sales growth and delivering profitable results.
• Strong knowledge of the Canadian beverage alcohol market, including retail, on-premises and provincial distribution channels.
• Experience managing sales agency or distributor relationships and holding partners accountable for performance.
• The ability to build senior customer relationships and lead commercial negotiations.
• Experience coaching sales teams and establishing clear priorities and expectations.
• Strong commercial judgment, with the ability to assess forecasts, margins, budgets and investment returns.
• The confidence to make informed decisions independently and bring clear recommendations forward when approval is required.
• A collaborative leadership approach and the ability to contribute beyond the sales function.
• Initiative, accountability and consistent follow-through.

Why Join Pump House?

This role offers the opportunity to directly influence Pump House’s Canadian growth and contribute to the direction of the business. You’ll work closely with ownership, lead important commercial relationships and build a sales approach that delivers lasting results.

Additional questions can be directed to Chad Murray at chad@teamjmc.ca.

We thank all interested applicants; however, only those selected for an interview will be contacted.