Company Overview
KEDC (K'awat'si Economic Development Corporation), KEDC is an Indigenous-owned business. Interest in, and respect for, First Nations culture and practice is a core part of our mandate and of how we work every day. We are hiring a Content Specialist to write and manage content for our businesses across social media, brochures, print and digital ads, case studies, blog articles, websites and email. You write SEO-friendly copy that ranks in traditional and AI search engines, work closely with the Creative Designer & Video Editor to turn your copy into finished art, and report to the Marketing Manager.
We are looking for someone who genuinely enjoys reading and writing and has a way with words. You can turn a simple idea into a memorable caption, find a fresh angle on a familiar topic and adapt your voice to different audiences. Strong original writing and independent thinking are essential.
Experience level. At least 5 years of proven professional experience. Applicants must show published work. Hands-on agency experience is preferred.
Report to - Senior Marketing Lead
Pay: $65,000.00-$70,000.00 per year
Benefits:
- Casual dress
- Company events
- Employee assistance program
- Extended health care
- Life insurance
- Mileage reimbursement
- On-site parking
- Paid time off
- Relocation assistance
- Tuition reimbursement
- Vision care
What you will do
Content strategy
- Develop overall and micro-content strategies for each business line, with plans for each format (short-form video, carousels, stories, newsletters, blog posts and web copy) based on audience, goals and brand voice.
- Research target audiences, industry trends, competitors and customer needs to find content opportunities.
- Create content that guides audiences through the customer journey, from first awareness to inquiry, booking or sale.
Writing and editing
- Write all social media content for KEDC's businesses: captions, post copy and short-form video scripts, adapted to each platform, following current trend videos and formats while staying on brand.
- LinkedIn: write professional posts, articles and company updates that share business news, community partnerships, job openings and thought leadership.
- Instagram: plan and write captions, Reels scripts, carousels and Stories that tell visual stories about each business.
- TikTok: develop short-form video concepts, hooks, on-screen text and captions that follow current trends.
- Write brochures, blog articles, website copy and landing pages, each aimed at a clearly defined target audience.
- Write case studies for each KEDC business: interview project leads, clients and community partners, gather the facts, figures and quotes, and tell each story as a challenge, solution and results narrative for its target audience.
- Follow KEDC's brand guidelines in all content, including voice, tone, terminology and messaging for each business, while keeping a consistent voice across businesses.
- Edit and proofread all content for accuracy, clarity and consistency, and repurpose existing content into other formats and channels to extend its reach.
- Work with business leads and subject matter experts to make content accurate and engaging.
- Brief the Creative Designer & Video Editor on each piece and work together from brief to final approval.
- Assist the Marketing Manager in creating presentations and other sales and marketing collateral.
Paid advertising
- Write copy for paid advertising campaigns, including Google search ads, Meta ads, display ads, sponsored articles and video scripts, tailored to each business's audience and campaign objectives.
- Develop variations of headlines, ad copy and calls to action for testing, and write supporting landing page copy that matches the advertising message.
Editorial calendar and publishing
- Create and manage the editorial calendar across all business lines, covering campaigns, seasonal moments, events and promotions.
- Schedule and publish content on social media, the website and other digital platforms, using content distribution platforms, on time and on brand.
Email marketing
- Plan, build and send email campaigns and newsletters in Mailchimp or similar email marketing platforms, including audience segmentation, subject line testing, and reporting on open rates, click rates and conversions.
SEO, AEO and website content
- Write and optimize content for SEO and AEO (answer engine optimization), so our pages rank in search and are cited by AI search engines.
- Use SurferSEO to research keywords, outline content and score drafts before publishing.
- Publish and update pages and posts on our WordPress website, adding the SEO elements to every one: keyword in the title and headings, meta title and description, URL slug, image alt text, internal and external links, and FAQ or schema markup.
Community management
- Monitor comments, messages and mentions, use online listening to track conversations, trends and feedback, and engage with followers in the brand's voice.
- Some projects will require you to coordinate with the First Nations cultural liaison, and with hereditary leadership, artists and language specialists, to develop materials and campaigns.
Performance and reporting
- Track content performance using analytics and reporting tools, including traffic, engagement, conversions, search rankings and leads, and adjust topics, headlines and captions to match.
- Stay current on content marketing, SEO, social media, AI search and digital marketing best practices.
- Report to the Marketing Manager, with regular updates on project progress, deadlines and campaign results.
Requirements
Must have
- At least 5 years of proven professional experience as a content writer or SEO specialist writer.
- Education: bachelor's degree in marketing, business administration, communications, public relations or a related field, or equivalent experience.
- A portfolio of published work: social media content, brochures, case studies, blog articles and website copy.
- Exceptional writing, editing and storytelling skills, with a flair for language and wordplay and the ability to write natural, engaging captions and headlines that avoid clichés and generic phrasing.
- Proven skill writing for a specific target audience, with different tone and messaging for each.
- The ability to develop ideas and write compelling copy independently, without relying on AI to generate the wording.
- Strong editorial judgment, with an ear for tone, rhythm and language that sounds human and suits each brand.
- Proven case study writing skills, including research, data collection through interviews, draft optimization and writing for A/B testing.
- Strong knowledge of SEO writing: keyword research and search intent, on-page optimization, content structure, and how search engines and AI search engines rank and cite content.
- Proven ability to build SEO into every piece, from a keyword-led title and clear headings to meta text, URL slugs, image alt text, links, and FAQ or schema markup for AEO.
- Hands-on experience with SurferSEO or a similar platform, and familiarity with Google Analytics and Search Console.
- Proven experience with Hootsuite, Buffer, Planable or similar for building editorial calendars and scheduling and managing social content.
- Proven ability to write engaging social media content for LinkedIn, Instagram and TikTok, including captions for trend-driven video, with examples in your portfolio.
- Experience writing paid advertising copy, with portfolio examples showing clear messaging, audience targeting and strong calls to action.
- Experience running email campaigns in Mailchimp or similar email marketing platforms.
- Ability to collaborate with designers and stakeholders, take feedback on drafts, and manage multiple projects at once to meet deadlines in a fast-paced environment.
Nice to have
- Hands-on agency experience.
- Experience in the hotel and hospitality sector, especially managing content for multiple brands.
- Experience in marketing/branding will be considered an asset.
Terms and how to apply
- Location: Port Hardy, BC
- Employment type: full-time
Please note that candidates need to submit an assignment as part of their application.
Join us in supporting sustainable aquaculture practices that benefit our community! We value motivated individuals ready to contribute their energy and skills toward meaningful environmental stewardship and community development. This paid position offers a dynamic work environment where your efforts directly impact local prosperity.
