Senior Medical Copywriter (M/F/D)
Responsibilities:
- Development of promotional medical content for pharmaceutical and healthcare communications
- Creation of content for HCP and patient audiences across digital and traditional channels
- Development of copy for websites, eDetailing, email campaigns, social media, brochures, videos and sales materials
- Translation of complex clinical and scientific information into clear, engaging and audience-specific messaging
- Support of omnichannel campaigns and digital customer journeys
- Collaboration with Brand Marketing, Medical Affairs, Sales, Creative, UX and Digital teams
- Ensuring scientific accuracy and compliance with pharmaceutical and regulatory requirements
- Collaboration with Medical, Legal & Regulatory teams throughout review and approval processes
- Development of promotional content in line with PAAB requirements, including appropriate claims and scientific references
- Continuous review and optimization of content based on new evidence, guidelines and performance insights
Qualifications:
- 10+ years of experience in Medical Copywriting, Healthcare Communications or Pharmaceutical Marketing
- Extensive experience with promotional medical content for HCP and patient audiences
- Strong hands-on experience with PAAB and in-depth knowledge of PAAB requirements
- Experience with MLR review and approval processes
- Strong understanding of clinical research, scientific literature and evidence-based communication
- Experience with omnichannel and digital pharmaceutical campaigns
- Knowledge of SEO, UX writing and digital content formats
- Experience with Veeva, Salesforce, CMS or similar platforms is an advantage
- Experience in the Canadian pharmaceutical market; US/EU market experience is a plus
- Strong communication, stakeholder management and organizational skills
Project Details:
Start: ASAP
Duration: TBD
Workload: 40 hours / week
Location: Ontario, Canada (Hybrid, with regular on-site presence)
