Level: Director, Retail & Commerce
Position Summary
Senior commerce and retail media leader bringing expertise upstream into end-to-end strategy,
planning and activation excellence. No direct reports; significant influence across client work,
teams and partners.
The Director, Retail & Commerce, will be the agency's commerce subject-matter expert for priority
clients. This is an exceptionally client-facing role focused on shaping the commerce opportunity
early in the process and integrating it into the broader end-to-end strategy and planning
approach.
The role goes beyond activation and tactical plans. It will connect business, brand, shopper,
customer and commerce objectives; turn insight into clear strategic choices; and ensure retail
media, ecommerce and other commerce levers are used in a coordinated, measurable way. The
role will also raise the quality of commerce acumen through coaching, standards, tools and
practical enablement, without formal line-management responsibility.
The successful candidate will work closely with a large CPG client and the agency's client teams, account leadership, strategists, planners, investment and activation specialists, data and analytics
partners, creative, and external retail media and technology partners.
Responsibilities:
Client leadership
- Act as a trusted senior advisor to clients on connected commerce and retail
media
- Lead clear, consultative conversations with senior stakeholders and translate
complexity into actionable recommendations
- Own the commerce point of view in key engagements and build strong, credible client
relationships
End-to-end strategy and planning
- Bring commerce into the strategy and planning process early, rather than treating it as
downstream activation
- Shape integrated roadmaps across paid media, retail media, e-commerce, shopper
and customer marketing, data, content and relevant non-media levers
- Connect commerce choices to audience strategy, channel roles, investment,
measurement and business outcomes
Craft Excellence and Capability Building
Partner with Agency Capabilities to:
•Set and protect the quality standard for commerce briefs, frameworks, roadmaps,
partner recommendations and measurement approaches
- Upskill strategists, planners and activation partners through coaching, working
sessions, and feedback
- Influence across disciplines and serve as an escalation point for complex commerce
questions
Innovation, Partnerships and Measurement
- Bring relevant developments in retail media, platforms, data, AI and shopper behavior
into client solutions
- Build productive relationships with retailers, retail media networks, technology
providers and data partners
- Advance measurement and test-and-learn approaches that connect activity to sales,
growth, efficiency and customer value
Qualifications and Success Profile
- Significant experience in retail media, connected commerce, ecommerce, shopper marketing
or commerce strategy within an agency, CPG, retailer, platform or related environment.
- Deep understanding of how commerce connects to full-funnel media, brand strategy, customer
and shopper marketing, ecommerce and conversion.
- Strong knowledge of retail media networks, commerce platforms, first-party data, audience
strategy and measurement (Amazon is a must!)
- Proven ability to advise senior clients, simplify complexity and turn insight into clear strategic
choices.
- Comfortable influencing through expertise, collaboration and coaching rather than direct
authority.
- Clear communicator, commercially minded, curious, pragmatic and highly accountable.
Success will look like: commerce is integrated into end-to-end strategy; client confidence and
relationships deepen; commerce outputs show stronger strategic coherence and craft; teams
are more capable and connected; and the agency has clearer, more repeatable ways of working
and a stronger point of view on connected commerce.
