Title: Director of Growth
Reporting to: Head of Consumer Channels
What you'll be working on:
Performance Marketing & Acquisition (40%)
- Own paid acquisition strategy across channels including Meta, Google, TikTok, and emerging platforms, with full accountability for CAC, ROAS, and acquisition efficiency
- Serve as the internal subject matter expert on performance marketing, staying ahead of platform changes, algorithmic shifts, and the growing role of AI and agentic tools in paid media and campaign management
- Lead the adoption of AI-driven approaches to media buying, creative testing, audience strategy, and campaign automation as the performance landscape continues to evolve
- Oversee performance creative strategy in partnership with Brand and Creative, ensuring creative is built to perform and continuously tested and iterated
- Own the attribution and measurement framework, including incrementality testing, so the team is making investment decisions from accurate, defensible data
Growth Strategy & P&L Ownership (30%)
- Own the department P&L across acquisition, retention, and ecommerce, with accountability for profitable revenue growth
- Understand the full commercial picture: how site experience, product assortment, pricing, and digital channels interact to drive business outcomes and ensure growth decisions reflect that holistic view
- Proactively identify risks to growth, whether regulatory, competitive, platform-driven, or structural, and know when and how to resource the right external expertise to de-risk the business before those risks compound
- Partner with Finance and the Head of Consumer to build forecasts, stress-test growth scenarios, and contribute to broader business planning
- Identify emerging opportunities across channels, business models, and customer segments that can drive incremental, profitable scale
Analytics, Modelling & Reporting (20%)
- Oversee the growth modelling function, ensuring the business has a clear, forward-looking view of channel performance, customer economics, and where capital is working hardest
- Own the department's analytics infrastructure and reporting standards, setting the bar for how the team measures and communicates performance
- Partner with Growth Manager and Head of Consumer on LTV modelling, cohort analysis, and scenario planning to inform investment decisions and growth targets
- Ensure all functions within the department, including retention, merchandising, and operations, are working from consistent, meaningful data
What You’ll Bring
Strategic Clarity
Cuts through complexity to set a clear direction, makes confident decisions about where to place bets, and translates ambitious business goals into focused, sequenced plans the team can execute against.
Experimentation Mindset
Approaches growth with curiosity and a bias for action: designs smart tests, learns fast, and builds a team culture where speed and iteration are the norm rather than the exception.
Commercial Leadership
Holds the full picture from channel-level performance to department P&L. Creates alignment across a broad team through clear thinking, strong communication, and a shared sense of what winning looks like.
Requirements
- 7+ years in performance marketing, with deep hands-on expertise in paid social and paid search, and a track record of driving efficient, scalable acquisition for a DTC brand
- Proven experience with P&L ownership, with strong commercial and financial literacy
- Strong command of attribution methodologies, incrementality testing, and media mix modelling
- Familiarity with AI-driven performance tools or a clear point of view on where the agentic marketing landscape is heading
- Experience managing or developing teams across multiple growth functions
- Minimum Bachelor’s degree
