What the Role Does:
Turn high-impact product ideas into experiences that drive conversions, retention, and revenue.
As a Product Optimization Specialist, you will lead the planning, validation, coordination, and delivery of projects that improve the experience for both prospective and existing LawDepot customers. You will move promising ideas from discovery through launch, while contributing to an experimentation-focused product environment where decisions are informed by customer insights and data.
Working closely with Product Management, Design, Research, Analytics, Content, Legal, and Development teams, you will manage projects that strengthen trust, improve product and value messaging, enhance onboarding, reduce cancellations, and encourage customers to return. This role combines cross-functional project delivery with hands-on website improvements and experimentation.
This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.
What You’ll Do:
Lead multiple projects that improve the customer experience for new and existing LawDepot users, from initial discovery and planning through coordination and launch
Translate business opportunities and customer insights into clear project plans, requirements, timelines, and deliverables
Organize cross-functional projects involving Product, Design, Research, Analytics, Content, Legal, and Development teams
Support conversion and retention initiatives across the customer journey, including acquisition, onboarding, activation, cancellation prevention, and win-back experiences
Coordinate developer handoffs, dependencies, reviews, approvals, sprint activities, and launch readiness
Build and update website layouts, templates, and content experiences through our content management systems (CMS)
Apply conversion rate optimization and experimentation principles to support A/B tests and iterative product improvements
Work with analytics platforms and Analysts to monitor performance, interpret experiment results, and translate findings into actionable next steps
Maintain project backlogs, ensuring initiatives are clearly scoped, documented, and ready for execution
Prepare clear project updates, specifications, documentation, and post-launch learnings for stakeholders
Identify edge cases, dependencies, and potential downstream impacts to support high-quality project delivery
Use AI tools to accelerate project planning, competitor and market research, prioritization, and ideation
Create early wireframes, mockups, or prototypes to help communicate product concepts and accelerate alignment
Review and identify usability, content, formatting, or functional issues before release
Contribute to a rapid experimentation culture by identifying opportunities for continuous improvement and supporting the development of new hypotheses and test ideas
What You Bring:
The Essentials
Post-secondary education in Digital Media, Marketing, Web Development, Business, Project Management, Communications, or a related field
Experience in digital project coordination, conversion optimization, product operations, web production, or website management
Strong written and verbal communication skills, including the ability to create clear requirements, specifications, project updates, and documentation for technical and non-technical audiences
Demonstrated ability to independently plan, organize, coordinate, and execute multiple projects from discovery through launch
Strong project management and prioritization skills, including experience managing timelines, dependencies, reviews, approvals, and cross-functional stakeholders
Exceptional attention to detail, with the ability to consider both immediate requirements and broader customer or business impacts
Proven ability to collaborate effectively with multidisciplinary teams such as Product, Design, Research, Analytics, Content, Legal, and Development
Experience using analytics and business intelligence platforms (ex. Google Analytics, Power BI) to monitor performance and identify opportunities for improvement
Understanding of conversion rate optimization, A/B testing, web experimentation, and data-informed decision-making
Technical aptitude and comfort working with development teams, sprint-based workflows, QA testing, developer handoffs, and basic website troubleshooting
Strong learning agility, curiosity, and initiative, with the ability to quickly adopt new tools, processes, and methodologies
A self-directed approach to work with a demonstrated ability to move projects forward while balancing quality, speed, and stakeholder needs
Ability to utilize AI tools to improve productivity, research, planning, and decision-making
The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)
Ability to use CMS platforms to implement website changes
Working knowledge of HTML and CSS, with the ability to make minor layout or styling adjustments
Familiarity with UI/UX principles and the ability to review designs and provide thoughtful feedback
Experience using Figma or similar design and prototyping tools
Experience in a rapid experimentation or continuous optimization environment
Why You Should Join the LawDepot Team:
Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
Who We Are:
Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey!
How to Apply:
Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career.
We thank all applicants; however, only those selected for an interview will be contacted.
