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Founding Business Development Representative ( BDR)
Location
Winnipeg HQ
Type
Full-time
Reports to
Founder & CEO
Compensation
Base plus commission with early-stage equity
Apply
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About LayerNext
LayerNext is an AI finance automation platform for mid-market companies. We build computer-use agents that automate accounts payable, bookkeeping, reconciliation, and month-end close. Our agents work directly inside the ERPs and vendor portals finance teams already use, so companies gain automation without a lengthy integration or a system replacement.
The Role
This is our first dedicated sales hire. Until now, sales has been founder-led, and it is working, with our product already in production with paying customers. Now we need someone to own the top of the funnel so we can reach more invoice-heavy mid-market companies like the distributors, manufacturers, and building-materials businesses already getting value from LayerNext.
You will build our target account lists, run outbound, and book qualified meetings that turn into pipeline. You will work shoulder to shoulder with the founder and help shape the sales playbook from the ground up. This is a high-ownership role with a clear path to Account Executive or sales leadership as we grow.
What You'll Do
- Research and build target account lists of invoice-heavy mid-market companies, often running legacy finance systems
- Run outbound across email, LinkedIn, and phone to book qualified meetings with controllers, CFOs, and finance leaders
- Qualify inbound interest from our marketing and product-led channels
- Learn the product deeply enough to speak credibly to a finance buyer about their AP and close pains
- Keep CRM and pipeline data clean, current, and useful
- Test messaging, sequences, and channels, then double down on what works
- Partner with the founder to sharpen our ICP, positioning, and overall playbook
What We're Looking For
- 1 to 3 years in a BDR, SDR, or similar outbound role, ideally in B2B SaaS
- A track record of hitting or beating meeting and pipeline targets
- Strong written and verbal communication. You can write a cold email someone actually replies to
- Comfortable learning a technical product and explaining it in plain language
- Self-directed and energized by the ambiguity of an early-stage startup
- Hands-on experience with a CRM such as HubSpot or Salesforce
Bonus Points
- Experience selling to finance, accounting, or operations buyers
- Familiarity with ERPs, accounting software, or fintech
- You have been an early sales hire before and want to do it again
What We Offer
- Competitive base plus uncapped commission
- Meaningful early-stage equity
- Direct mentorship from a serial founder who has built and sold companies
- A short, clear path to Account Executive or sales leadership
- A product already in production with paying customers
How To Apply
Send your resume and a few sentences on why this role fits to
[email protected]. If you have a cold email you are proud of, include it. We read every application.
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AP AutomationBank ReconciliationFinancial Reporting
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235 Berry Street,
San Francisco, CA 94158
United States
200-135, Innovation Dr.
Winnipeg, MB, R3T 6A8
Canada
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: +1 (844) 685 5260
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