Company Description Le Barbu Sportif is a growing barbershop chain offering professional haircuts, beard grooming, and specialized hair care products tailored to clients’ individual needs. The company focuses on delivering high-quality services and curated products that support personal style and grooming routines. Each location provides a welcoming, modern environment where clients can relax and receive expert care. Le Barbu Sportif values customer experience, consistency of service, and strong relationships within the local community.
Role Description The Chief Marketing Officer (CMO) is a full-time, on-site leadership role based in Terrebonne, QC. The CMO will define and execute the overall marketing strategy to strengthen the Le Barbu Sportif brand, increase customer acquisition, and support business growth across all locations. Day-to-day responsibilities include leading market research, overseeing marketing campaigns and promotions, managing social media and digital presence, and coordinating public relations initiatives. The CMO will collaborate closely with operations and sales teams to align marketing efforts with business objectives, optimize customer experience, and support product positioning. This role also includes managing the marketing budget, leading a marketing team, and reporting on performance metrics to senior leadership.
Qualifications
- Strong skills in Market Planning and Marketing Management, with experience developing and implementing multi-channel marketing strategies.
- Proficiency in Market Research, including customer insights, competitive analysis, and data-driven decision-making.
- Experience in Public Relations, brand storytelling, and reputation management across traditional and digital media.
- Background in Sales and revenue-focused marketing, with the ability to support retail and service offerings.
- Proven leadership experience managing marketing teams and cross-functional collaboration.
- Experience in retail, beauty, grooming, or consumer services industries is an asset.
- Strong analytical, communication, and presentation skills in English; French proficiency is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is an asset.
