Position Overview
Our client is seeking a highly accomplished Vice President of Sales, North America to lead its commercial organization and drive accelerated growth across the U.S. and Canada.
This executive will be responsible for executing a comprehensive Go-To-Market (GTM) strategy, building a high-performance sales organization, and expanding market share across Cardiology, Vascular, Transcranial Doppler (TCD), and Ultrasound diagnostic solutions.
As a key member of the Executive Management Team, this role will directly influence corporate strategy, commercial execution, and long-term value creation.
This position requires a leader who combines strategic vision with hands-on execution, capable of scaling revenue, navigating complex healthcare sales cycles, and building strong relationships across health systems, IDNs, and clinical stakeholders.
Key Responsibilities
Commercial Strategy & Execution
- Define and execute a North American sales strategy aligned with corporate growth objectives and revenue targets
- Lead national commercialization efforts, including direct sales, distributor networks, and strategic partnerships
- Drive pipeline generation, conversion, and revenue performance across all product lines
- Align sales strategy with evolving healthcare market dynamics, competitive positioning, and regulatory landscape
Revenue Growth & Market Expansion
- Identify and capture new market opportunities across hospitals, clinics, imaging centers, and diagnostic providers
- Expand enterprise and strategic accounts through consultative, value-based selling
- Develop innovative commercial models (capital sales, leasing, pay-per-use, etc.) to support complex purchasing environments
- Establish and achieve aggressive revenue targets and market share growth
Sales Leadership & Team Development
- Build, lead, and scale a high-performing team of regional sales leaders, account executives, and channel partners
- Foster a performance-driven culture with clear KPIs, accountability, and continuous improvement
- Recruit, mentor, and retain top talent across North America
- Implement structured sales methodologies, coaching frameworks, and enablement programs
Key Accounts & Industry Leadership
- Serve as executive sponsor for key strategic accounts and partnerships
- Build relationships with C-level executives, clinicians, and key opinion leaders (KOLs)
- Represent our client at major industry conferences, trade shows, and customer engagements
- Act as the “voice of the customer” to inform product strategy and innovation
Operational Excellence & Forecasting
- Own sales forecasting, pipeline management, and performance analytics
- Implement CRM best practices and data-driven decision-making across the sales organization
- Optimize territory design, compensation plans, and sales processes
- Ensure consistent execution across the full sales lifecycle - from lead generation to contract negotiation and close
Cross-Functional Leadership
- Partner closely with Marketing, Product Management, Applications, Service, and Executive teams
- Contribute to product positioning, pricing strategy, and commercialization plans
- Support strategic initiatives including partnerships, new product launches, and potential M&A activities
Qualifications & Experience
Required
- 7–10+ years of progressive sales leadership experience, including senior management roles
- Proven track record of driving revenue growth and scaling sales organizations across North America
- Demonstrated success managing complex, capital equipment sales cycles involving hospitals and health systems
- Experience with both direct and channel/distributor sales models
- Strong understanding of the U.S. and Canadian healthcare ecosystems and procurement processes
Preferred
- Extensive experience in medical device / diagnostic imaging sales, including:
- Cardiology diagnostics (Resting & Stress ECG preferred)
- Vascular diagnostics
- Transcranial Doppler (TCD)
- Ultrasound systems
- Existing network of healthcare executives, clinicians, and KOLs in cardiology and vascular diagnostics
- Experience launching new technologies or entering new markets
- Background in high-growth or entrepreneurial environments
Education
- Bachelor’s degree required; MBA or equivalent advanced degree preferred
Leadership Competencies
- Strategic Vision with Execution Discipline
- Data-Driven Decision Making & Forecasting Rigor
- Enterprise Sales & Negotiation Expertise
- Team Building & Talent Development
- Customer-Centric & Market-Oriented Mindset
- Executive Presence & Cross-Functional Influence
Location & Travel
- Location: United States or Canada (proximity to a major airport preferred)
- Travel: Approximately 40–60% across North America
Why Join Our Client
- Opportunity to lead North American commercial strategy within a growing med-tech organization
- Broad and differentiated portfolio across high-demand diagnostic segments
- Direct impact on organizational growth, strategy, and market expansion
- Collaborative, entrepreneurial, and execution-focused leadership team
- Competitive executive compensation package, including performance-based incentive plan
Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.
We are equal-opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, colour, sex, sexual orientation, gender identity, disability, veteran status, or any other characteristic protected by local, state, provincial, or federal laws, rules, or regulations. Our policy applies to all terms and conditions of employment.
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