About Loraverse Loraverse is an AI-native cinematic production platform built in Toronto. We help filmmakers and creators turn ideas into finished work while maintaining consistent characters, environments and visual style across AI-generated shots. We're a small founding team, part of the DMZ, building a self-serve platform that gives creators more control over generative filmmaking.
The role We're looking for a Growth Marketing Lead to grow Loraverse's paying customer base and recurring revenue. As our first growth hire, you'll shape the growth strategy and execute it yourself. You'll identify the right audiences, develop compelling campaigns and build repeatable ways to help creators discover Loraverse, get value from it and become lasting customers. This is a hands-on individual contributor role. You'll work directly with the founders across product and creative, with original content and product expertise available to support your work. You'll have room to propose experiments, manage an agreed budget and help decide where we invest.
What you'll do
- Grow paying customers and revenue. Develop and execute a focused growth plan, prioritizing opportunities that lead to paid adoption and sustained use.
- Build repeatable acquisition channels. Test paid acquisition, email, content distribution, referrals and partnerships. Use results to decide what to expand, improve or stop.
- Improve activation, conversion and retention. Work with product on landing pages, onboarding and upgrade flows. Build lifecycle campaigns that help creators reach their first meaningful result and give them reasons to return.
- Turn creative content into demand. Adapt product demos, founder content and customer work into effective campaigns. Write strong copy, develop creative briefs and distribute content to relevant audiences.
- Develop creator partnerships. Find and manage collaborations with creators, educators and relevant communities. Set clear objectives and evaluate the customers and engagement each partnership brings.
- Connect education with product adoption. Build campaigns and follow-up journeys around workshops, educational content and online learning. Work alongside our Head of AI Production to support creators, gather feedback and identify advocates.
- Own measurement and budget discipline. Track paid conversion, customer acquisition cost, retention and acquisition payback. Report results clearly and bring actionable recommendations to the founders.
What success looks like
- Paying customers and recurring revenue grow against agreed targets.
- More new users reach meaningful product value and convert to paid subscriptions.
- Customers return and continue finding value in the product.
- Acquisition channels demonstrate repeatable results with economics that justify further investment.
- The team understands what is working, what needs to change and where to focus next. You'll help establish the baseline and agree priorities with the founders. Activation and retention will be shared responsibilities across growth, product and creative.
Who you are
- You have 3+ years of relevant experience in growth or marketing for a self-serve software product, subscription business or creator platform.
- You can point to measurable growth results you personally delivered and explain your contribution.
- You're comfortable developing a strategy and executing campaigns yourself, including paid acquisition and email marketing.
- You write clear, compelling copy and can turn rough source material into finished marketing.
- You have hands-on experience with marketing automation, analytics, funnel measurement and structured experimentation.
- You can evaluate campaign economics, manage budgets and explain what the numbers mean.
- You're comfortable talking to customers and using their feedback to improve positioning and campaigns.
- You prioritize well, work independently and adapt when results challenge your assumptions.
Nice to have
- Experience with creative software, AI tools, filmmaking or post-production.
- Experience promoting educational programmes or building creator communities.
- Creator, influencer or affiliate partnership experience.
- Experience producing ad creative or short-form video.
- Experience as an early marketing hire at a startup.
Working at Loraverse You'll help establish our growth function, work directly with the founders and see how your decisions affect both the business and the creators using our product. We offer close collaboration with creative and product expertise, direct access to customer feedback and the opportunity to take campaigns from idea through execution and measurement. This can be a Toronto-based hybrid position or a remote position. The initial contract term is 6 months, with potential renewal based on performance and business needs.