The mandate is seeking a senior business architect for the marketing domain within a transformation context where the integration of artificial intelligence, including generative AI, is becoming the guiding thread. The role involves defining and evolving the target marketing architecture, translating AI ambitions and use cases into impacts on business capabilities, and shaping transformation roadmaps across capabilities, processes, roles, data, and governance. The client specifies that they are looking for a senior business architect capable of operating in complex and emerging environments, not a technical marketing specialist, and by extension, not a technical AI specialist. The recurring terms (target architecture, capability model, roadmap, transformation, AI use cases, operating model) indicate a strategic upstream planning profile focused on capabilities and business value. Knowledge of MarTech and CRM ecosystems is still expected, serving business understanding rather than execution.
Desired candidate: A senior business architect who defines a target state and transformation roadmap, understands the business impacts of generative AI, and leverages knowledge of MarTech and CRM ecosystems, rather than being a technical marketing or AI specialist.
Key Requirements:
- Minimum 8 years in business architecture, strategic
transformation of business domains, or related fields
- Definition of target architectures, capability models, and
operational transformation roadmaps or models
- Understanding of the impacts of AI and generative AI on
business capabilities, and translation of use cases into business capabilities
- Knowledge of a MarTech and CRM ecosystem (campaign
orchestration and content, audiences and segmentation, offers, content
creation, customer journey, work measurement, investment measurement, customer
relationship)
- Development or maturity of a business architecture practice
within a large organization
- Leading multi-domain initiatives (business, marketing, data,
AI, architecture, technology) with leadership autonomy
- Communication, synthesis, and executive-level influencing
skills in an advisory role
Requirements
DESIRED
- Systems thinking and structuring of complex and ambiguous
problems
Asset:
- Concrete experience framing or adopting AI, including
generative AI, within a large-scale business context
Profiles to Exclude:
- Marketing domain technical specialist (operations, campaign
execution) presented as a business architect.
- Technical AI or data profile (data scientist, ML engineer)
without business architecture or understanding of business capabilities.
- Solution architect or technical architect without a business
architecture component.
- Less than 8 years in business architecture, transformation,
or strategy.
- Background as a business analyst without defining target
architecture or leading architecture projects.
- Experience limited to small organizations, without
developing business architecture practice in a large organization.
