Marketing & Communications Specialist
Mademoiselle Jules | Montreal, QC | Full-time, hybrid
About Mademoiselle Jules
Mademoiselle Jules is a Montreal-based jewelry brand founded by designer and content creator Julie. Our pieces bring personality to everyday style - classic with an edge. Through our collections, storytelling, and community, we help customers express themselves and make jewelry their own.
We’re looking for a creative, organized, and proactive Marketing & Communications Specialist to help grow our brand and bring our marketing initiatives to life.
About the Role
Working closely with our founder and external creative and marketing partners, you’ll help plan and execute marketing across social media, email, SMS, e-commerce, partnerships, and events.
This is a hands-on role for someone who combines strong creative instincts with attention to detail and follow-through. You’re comfortable contributing ideas, creating content, managing a calendar, coordinating collaborators, and using performance insights to improve results.
Key Responsibilities
Marketing & Campaign Coordination
- Develop and maintain the marketing and content calendar around collection launches, seasonal campaigns, promotions, and events.
- Coordinate campaigns across social media, email, SMS, and the website, keeping messaging and visuals consistent.
- Manage briefs, assets, approvals, deadlines, and follow-ups with internal and external collaborators.
- Monitor industry trends, competitors, and customer insights to identify relevant opportunities for the brand.
Social Media & Content Creation
- Plan, create, edit, schedule, and publish content for Instagram and TikTok, including Reels, Stories, short-form videos, and feed posts.
- Write engaging captions and campaign copy that reflect the brand’s voice.
- Create graphics and adapt campaign assets for social media, newsletters, website banners, and other marketing materials.
- Support photoshoot planning, shot lists, asset selection, and coordination with photographers, videographers, and designers.
- Organize photo, video, and user-generated content libraries.
- Manage community engagement, including comments and DMs, and coordinate customer inquiries with the appropriate team member.
Email, SMS & E-commerce
- Plan and execute email and SMS campaigns in Klaviyo, including copy, creative coordination, scheduling, and quality checks.
- Support audience segmentation, automated flows, subscriber growth, and campaign testing.
- Coordinate Shopify content updates, including campaign visuals, product messaging, and promotional information.
- Review campaign performance and recommend ways to improve engagement, conversion, and customer retention.
Creator Partnerships, PR & Events
- Identify and coordinate influencer, affiliate, and user-generated content partnerships, including gifting and outreach.
- Manage creator briefs, deliverables, timelines, content approvals, and follow-ups.
- Support brand collaborations, PR initiatives, collection launches, pop-ups, and retail events.
- Coordinate event communications, promotional materials, content capture, and post-event follow-up.
Performance & Collaboration
- Track and report on social media, email/SMS, creator partnerships, and campaign performance.
- Translate results into clear recommendations and next steps.
- Coordinate with paid media partners on creative assets, campaign priorities, and performance insights.
- Keep projects, files, and tasks organized using Asana and Google Workspace.
Qualifications
- 3+ years of relevant experience in marketing, communications, and social media.
- Post-secondary education in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Strong writing, editing, and communication skills in both French and English, with the ability to adapt copy for each audience.
- Hands-on experience creating content for Instagram and TikTok, including filming and editing short-form video.
- Experience with Canva, CapCut, Klaviyo, and social media scheduling and analytics tools.
- Strong visual judgment and attention to detail, with an understanding of brand consistency.
- Ability to interpret marketing metrics and turn insights into practical improvements.
- Excellent organizational skills and the ability to manage multiple projects, deadlines, and collaborators.
- A proactive, resourceful approach and the ability to work independently while collaborating closely with a small team.
- Proficiency in Google Workspace and/or Microsoft Office.
Nice to Have
- Experience with Shopify and e-commerce marketing.
- Experience with influencer marketing, affiliate programs, or platforms such as ShopMy.
- Familiarity with paid social advertising, SEO, and customer retention programs.
- Experience coordinating photoshoots, PR initiatives, or events.
- A background in jewelry, fashion, beauty, or lifestyle brands.
- Experience using AI tools to support content creation, copywriting, and marketing workflows while maintaining brand voice and quality.
- Experience with Asana.
How to Apply
Apply through LinkedIn with your CV and a few examples of your work, such as social content, short-form videos, email campaigns, or a portfolio. We’d love to hear why you’d be a good fit for Mademoiselle Jules.
