Job Description:
Senior Brand Manager, Canada
Mars Food & Nutrition is seeking a strategic and commercially savvy Senior Brand Manager, Canada to help accelerate growth for two beloved brands: Ben's Original™ and Tasty Bite®.
This is an exciting opportunity to shape how iconic brands win in the Canadian marketplace by translating North American brand strategies into impactful local execution. As the voice of the Canadian consumer, customer, and retailer, you will play a critical role in adapting innovation, commercial programs, and brand plans to drive demand, strengthen retailer engagement, and deliver business results. Working at the intersection of Marketing, Sales, Innovation, and Demand, you'll influence key decisions, identify growth opportunities, and ensure world-class brand strategies become commercially successful realities in Canada.
If you are passionate about building brands, thrive in a fast-paced CPG environment, and enjoy turning strategy into action, we'd love to hear from you.
What are we looking for?
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in Brand Marketing, Marketing Management, or Portfolio Management
- Consumer Packaged Goods (CPG) experience required
- Experience using NielsenIQ (Nielsen) and/or Circana (IRI) data and insights
- Strong proficiency with Microsoft Office Suite
- Proven ability to translate consumer, customer, and market insights into actionable business strategies
- Strong cross-functional collaboration and stakeholder management skills
Preferred Qualifications
- Food & Beverage industry experience
- Media and Communications experience
- Experience working within a large, complex consumer goods organization
- Bilingual in French and English
- Advanced degree (MBA or related Master's degree)
- Experience leading media strategy and activation initiatives
What will be your key responsibilities?
- Lead the adaptation and execution of North American brand strategies, ensuring relevance and success in the Canadian market.
- Serve as the voice of the Canadian consumer, customer, and retailer by leveraging market, shopper, and performance insights to identify growth opportunities.
- Partner cross-functionally with Sales, Innovation, Demand, and Integrated Business Experience (IBE) teams to deliver impactful commercial programs and category growth initiatives.
- Represent Marketing in Demand Management Reviews (DMR), influencing demand strategies and ensuring Canadian market dynamics are reflected in key business decisions.
- Drive successful innovation launches, shopper marketing integration, and commercial activation plans that increase consumer demand and business performance.
What can you expect from Mars?
- Work on some of the most recognized and trusted food brands in the market.
- Collaborate with talented associates across marketing, sales, innovation, and category leadership teams.
- Influence high-impact decisions that shape brand growth across Canada.
- Grow your career through challenging work, development opportunities, and exposure to regional and global stakeholders.
- Be part of a purpose-driven company where your ideas and contributions directly impact consumers, customers, and the future of the business.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law.
The base pay range for this position at commencement of employment is expected to be between the below range CAD 124,243.00 - CAD 163,070.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.