Position Reports to: VP Growth and Innovation
Term : Full-time
Hours: 40 hours
Salary: $62 500
About Us
The Maverick Volleyball Club serves Ottawa and its surrounding communities in providing our youth with high-quality volleyball programs. Our Club takes pride in our successful track record of promoting and fostering leadership, organizational, team, and life skills for the benefit of its members.
Role Overview
The Marketing Manager owns all of Maverick Volleyball's marketing, communications and branding, turning club goals into campaigns that fill programs, events and sponsorships. You deliver everything from strategy to content and design, as well as build and hold the marketing budget.
Candidate Profile
The ideal candidate is a hands-on marketer with enough experience that they can also set the strategy and then produce the work: writing, designing, executing on campaigns and managing a website. They are organized, analytical and a clear communicator who prioritizes well, works easily with a team from internal stakeholders such as Operations, Program Managers, Senior Leadership and external partners. Experience in a sport, non-profit or youth-focused organization is an asset.
Key Responsibilities
- Marketing, communications and brand. Own all marketing, communications and branding to strengthen Maverick's reputation and visibility. Build and publish content. Attend Senior Leadership meetings to align marketing with club priorities.
- Strategy and campaigns. Set the annual marketing and communications strategy and manage campaigns for programs, tournaments, open houses and events, aligned with club goals. Work with Operations and Program Managers to promote and grow programs.
- Content and design. Plan, write and send the email newsletter in Mailchimp. Write and produce other emails, social posts, web copy, graphics, and event and promotional materials. Handle day-to-day communications.
- Research and insight. Track market trends, competitors and registration data. Recommend where to grow.
- Budget and performance. Hold marketing budget authority. Report campaign results and brand engagement each quarter.
- Sponsorship and partnerships. Create sponsor and community partner materials and promotions to support promotion efforts. Work with the Maverick Foundation (MYOF) on sponsorships and promotions.
- Platforms and data. Manage the website (content, updates and performance). Own the marketing tools and audience data.
- Event support. Support the marketing and promotion of open houses, tournaments and special events, before and on the day.
Competencies
- Strategic thinking - to turn club goals into marketing priorities and campaigns that grow program registrations.
- Communication and influence - to communicate clearly with audiences and align internal stakeholders around marketing priorities.
- Analytical mindset - to use registration data and campaign results to guide marketing decisions.
- Creativity and innovation - to develop engaging campaigns and content while maintaining a consistent Maverick brand.
- Collaboration and relationship building - to coordinate program promotions, events and sponsorship materials with internal teams and external partners.
- Self-management and prioritization - to balance strategy and hands-on delivery within the role’s hours and marketing budget.
Skills
- Marketing and communications strategy - to plan annual campaigns that align program, event and brand promotion with club goals.
- Strong writing and content creation - to produce clear, engaging newsletters, emails, social posts and web copy.
- Budget management and financial acumen - to allocate marketing funds and assess campaign results against spending.
- Marketing tools (Mailchimp, Canva, social platforms, Google Analytics) - to create and distribute content and measure audience engagement across channels.
- Campaign tracking and reporting - to show which promotions drive registrations and report results each quarter.
- SEO and digital advertising - to help prospective participants find Maverick programs online and support targeted program promotion.
- Basic graphic design and layout - to create consistent, on-brand graphics and event, promotional and sponsor materials.
- Website management and content updates - to keep program and event information current and monitor website performance.
Education And Experience
- Diploma or degree in Marketing, Business, Communications or a related field
- 5-10 years in a hands-on marketing or communications role
- Experience setting marketing and communications strategy
- Experience in a sport, non-profit or youth-focused organization
- Sponsorship and partnership marketing experience
Important Information
To apply, please submit your application directly on this page. If you have questions please refer them to jobs@maverickvolleyball.ca. We will not accept email applications. We encourage you to apply as soon as possible - applications will be reviewed on a regular basis and we will interview strong candidates as they apply. The posting may close without notice.
