Maverick XM

Maverick XM is an experiential marketing and brand activation agency that creates real moments people remember.

For 30 years, we have helped brands connect with customers through strategic, well-executed experiences across Canada. From experiential campaigns and event activations to promotional staffing, retail programs, sampling and lead generation, we manage every detail required to bring a brand to life.

Our team becomes an extension of the organizations we work with. We combine thoughtful strategy, experienced program management, trained field teams and reliable reporting to deliver consistent, measurable results in every market.

Our capabilities include: • Experiential marketing and brand activations • Promotional staffing and brand ambassador programs • Event planning, logistics and mobile tours • Retail merchandising and in-store sampling • Lead generation and customer acquisition • Sponsorship activation • Training, field management and national program execution

Based in Nova Scotia and supported by teams across Canada, Maverick XM delivers the local knowledge and hands-on service of an independent agency with the systems and reach required to execute nationally.