This role is 100% on-site at our Head Office in Oakville, ON
Role Overview
We are looking for a motivated and skilled Marketing Analyst to join our growing team in Oakville, ON. The ideal candidate is an analytical and results-oriented marketing professional who can translate marketing objectives into effective day-to-day execution. Supporting the execution, measurement, and optimization of marketing campaigns and initiatives, this position contributes to customer acquisition and growth. Key activities include working across multiple acquisition channels, managing external lead-generation partners, monitoring marketing performance, and identifying opportunities to improve campaign and funnel results.
What You’ll Do
- Execute and optimize marketing campaigns across paid, organic, email, affiliate, direct mail, and partner acquisition channels.
- Coordinate product launches, value-added programs, and promotional campaigns, translating technical product features into clear, customer-focused value propositions.
- Monitor website traffic, user journeys, landing pages, and conversion funnels to identify opportunities and improve customer acquisition performance.
- Manage day-to-day relationships with external lead-generation partners, monitoring lead quality, costs, and performance using internal reporting and dashboards.
- Track assigned marketing budgets and campaign spend, and analyze key performance measures including Customer Acquisition Cost (CAC) and Return on Investment (ROI).
- Analyze marketing channels and emerging traffic sources to identify opportunities for growth and optimization.
- Research new marketing tools and services, assess costs and implementation considerations, and provide recommendations.
- Prepare clear marketing performance reports and presentations for senior leadership.
- Conduct ongoing testing and optimization activities to improve campaign performance and overall marketing results.
- Manage day-to-day marketing activities and optimization initiatives through a structured ticketing process in Jira.
Qualifications
- Bachelor’s degree in Marketing, Business, Commerce, Mathematics, or a related quantitative field.
- 3-5 years of hands-on experience in marketing analytics, digital strategy, demand generation, performance marketing, or a related field.
- Strong knowledge of Google Analytics, advertising platform analytics, marketing dashboards, and performance measurement.
- Solid understanding of website structure, user experience (UX), conversion-rate optimization (CRO), and digital customer journeys.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Highly organized, with the ability to manage multiple priorities, deadlines, and projects simultaneously.
- Strong communication skills, with the ability to clearly present marketing performance and recommendations clearly to stakeholders.
- Experience with Jira or similar project/task management tools is an asset.
- Experience in financial services, consumer finance, fintech, e-commerce, or another performance-based industry is an asset.
Who You Are
- A self-starter who can effectively prioritize and execute multiple tasks and initiatives
- A resourceful problem-solver who takes initiative and can turn ideas and objectives into action
- Strong analytical and critical-thinking skills, with the ability to understand data, identify opportunities, and make sound decisions
- A proactive and collaborative professional who can work independently, manage multiple priorities, and contribute to broader business goals
Our Benefits and Perks
- Competitive compensation packages with extended health and wellness benefits, employee discounts, paid time off, and more
- A collaborative and supportive team culture
- Complimentary snacks and coffee/tea
- Discounted, freshly prepared hot breakfasts and lunches made by our in-house Chef
Salary Range: $60,000 – $80,000 plus eligibility for a discretionary performance bonus
Vacancy Status: This posting is for an existing vacancy.
AI Disclosure: We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our HR team.
Why Join Our Company
MDG Computers Canada Inc. is a leader in consumer financing programs, enterprise technologies, and the sale of computer technology, electronics, furniture, and more. With over 30 years of exponential growth, MDG's portfolio includes award-winning PCs and notebooks used by millions of consumers and businesses across North America. As we continue to evolve, MDG has expanded into a comprehensive e-commerce platform, broadening our product offerings to provide an even greater selection to our customers.
MDG is committed to investing in its people, fostering a passion for innovation and growth. We cultivate a culture of empowerment, where employees are encouraged to make impactful decisions and see their contributions driving real-time results for their teams and the organization.
MDG Computers Canada Inc. recognizes Canada's diversity as a source of national pride and strength. It is our policy to ensure equal employment opportunity without discrimination on the basis of race, religion, national origin, age, sex, disability, or any other basis protected by law. MDG Computers Canada Inc. welcomes and encourages applications from people with disabilities. Accommodations are available upon request for applicants participating in all aspects of the selection process.
