Ad Strategy Manager I (Contract)
- Montreal, QC, Canada
Contract
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Job details
- Job type
- Contract
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- Posting language
- English · French
- Posted
Original job description
English section of this bilingual listing.
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.
📍 Please Note: In Canada 🇨🇦, Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)
Ad Strategy Manager I
Mistplay's Ad Strategy Manager is a critical front line role that manages and optimizes client performance on the Mistplay platform. The Ad Strategy Manager manages the implementation of campaigns, analytics, campaign management and optimization of client performance to meet and exceed client expectations and help Mistplay deliver on the promise of being a core user acquisition partner.
Ensure proper tracking of clicks, installs, impressions, and post-install events;
Analyze campaign performance;
Run KPI reviews;
Propose and implement optimizations for underperforming campaigns;
Report on trends in performance across clients;
Highlight upsell opportunities for high performing campaigns to customer success team;
Support Account Managers and Account Executives with data and insights for QBRs;
Triage, investigate and report on campaign behaviour;
Liaise with the analytics team to optimize dashboards and data enablement.
What you'll bring to Mistplay:
Excellent analytics skills and advanced excel skills;
Intrinsic performance orientation and a passionate desire to meet performance goals;
Proven track record of collaboration in team environments;
Experience using AI to improve workflows and reduce repetitive tasks;
Organization and time management skills;
Self-sufficient high performer who enjoys driving the success of your team;
Experience and interest in the mobile gaming or adtech market a huge plus.
Gestionnaire de stratégie publicitaire I
Read the full bilingual original
Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des récompenses. Les joueurs sont récompensés pour le temps et l'argent qu'ils consacrent aux jeux et peuvent échanger ces récompenses contre des cartes cadeaux. Mistplay a pour mission d'être le meilleur moyen de jouer à des jeux mobiles pour tous, partout dans le monde ! Téléchargez Mistplay sur le Google Play Store ici et suivez-nous sur Instagram, Twitter et Facebook.
📍 Veuillez noter : Au Canada 🇨🇦, Mistplay suit un modèle hybride de 2 jours/semaine en bureau à Toronto (400 University Ave) & Montréal (1001 Blvd. Robert-Bourassa)
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.
📍 Please Note: In Canada 🇨🇦, Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)
Ad Strategy Manager I
Mistplay's Ad Strategy Manager is a critical front line role that manages and optimizes client performance on the Mistplay platform. The Ad Strategy Manager manages the implementation of campaigns, analytics, campaign management and optimization of client performance to meet and exceed client expectations and help Mistplay deliver on the promise of being a core user acquisition partner.
What you'll do at Mistplay:
Set up new clients in campaign management platform;
Manage creatives and campaign structures for games;
Create, edit, activate/deactivate individual campaigns;
Ensure proper tracking of clicks, installs, impressions, and post-install events;
Analyze campaign performance;
Run KPI reviews;
Propose and implement optimizations for underperforming campaigns;
Report on trends in performance across clients;
Highlight upsell opportunities for high performing campaigns to customer success team;
Support Account Managers and Account Executives with data and insights for QBRs;
Triage, investigate and report on campaign behaviour;
Liaise with the analytics team to optimize dashboards and data enablement.
What you'll bring to Mistplay:
Excellent analytics skills and advanced excel skills;
Intrinsic performance orientation and a passionate desire to meet performance goals;
Proven track record of collaboration in team environments;
Experience using AI to improve workflows and reduce repetitive tasks;
Organization and time management skills;
Self-sufficient high performer who enjoys driving the success of your team;
Experience and interest in the mobile gaming or adtech market a huge plus.
Gestionnaire de stratégie publicitaire I
Le rôle de gestionnaire de stratégie publicitaire chez Mistplay est un rôle critique de première ligne qui gère et optimise la performance des clients sur la plateforme Mistplay. Le gestionnaire de stratégie publicitaire gère la mise en œuvre des campagnes, l'analyse, la gestion des campagnes et l'optimisation de la performance des clients pour répondre et dépasser les attentes des clients et aider Mistplay à tenir sa promesse d'être un partenaire essentiel en matière d'acquisition d'utilisateurs.
Ce que vous ferez chez Mistplay :
Configurer de nouveaux clients dans la plateforme de gestion de campagnes;
Gérer les créations et les structures de campagnes pour les jeux;
Créer, modifier, activer/désactiver des campagnes individuelles;
Assurer un suivi adéquat des clics, des installations, des impressions et des événements post-installation;
Analyser la performance des campagnes;
Effectuer des revues d'indicateurs de performance clés (KPI);
Proposer et mettre en œuvre des optimisations pour les campagnes sous-performantes;
Faire rapport sur les tendances de performance chez les clients;
Mettre en évidence les opportunités de vente incitative pour les campagnes très performantes auprès de l'équipe de réussite client;
Soutenir les gestionnaires de comptes et les responsables de comptes avec des données et des aperçus pour les revues trimestrielles des affaires (QBR);
Examiner, enquêter et signaler le comportement des campagnes;
Assurer la liaison avec l'équipe d'analytique pour optimiser les tableaux de bord et l'activation des données.
Ce que vous apporterez à Mistplay :
Excellentes compétences en analytique et compétences avancées en Excel;
Orientation intrinsèque vers la performance et un désir passionné d'atteindre les objectifs de performance;
Antécédents prouvés de collaboration dans des environnements d'équipe;
Expérience dans l'utilisation de l'IA pour améliorer les flux de travail et réduire les tâches répétitives;
Compétences en organisation et en gestion du temps;
Haut performant autonome qui aime stimuler le succès de son équipe;
Expérience et intérêt pour le marché des jeux mobiles ou de la technologie publicitaire (adtech) un atout majeur.
*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.
Pourquoi choisir Mistplay ? Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore. Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser. Why Mistplay? We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
More about this job
Responsibilities
Set up and manage client campaigns, creatives, campaign structures, and tracking, while analyzing performance and implementing optimizations. Report on trends and campaign behavior, identify upsell opportunities, support account teams with insights, and collaborate with analytics to improve dashboards and data enablement.
Requirements
Candidates should have excellent analytical and advanced Excel skills, a strong performance orientation, and a proven ability to collaborate effectively. They should be organized, self-sufficient, skilled at using AI to improve workflows, and interested in mobile gaming or adtech; experience in those markets is a strong plus.
Skills
- Campaign Management
- Campaign Optimization
- Performance Analysis
- Advanced Excel
- KPI Reviews
- Campaign Tracking
- Data Analysis
- Creative Management
- Client Performance Management
- Upselling
- Dashboard Optimization
- AI Workflow Improvement
- Organization
- Time Management
- Team Collaboration
- Mobile Gaming
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Customer Service & Support
- Management & Leadership
- Technology
Keywords
- Mistplay
- Mobile Gaming
- Adtech
- User Acquisition
- Campaign Management Platform
- Campaign Setup
- Campaign Optimization
- Creative Management
- Campaign Structures
- Click Tracking
- Install Tracking
- Impression Tracking
- Post-Install Events
- Campaign Performance
- Key Performance Indicators
- Advanced Excel
- Data Analysis
- Analytics
- Dashboards
- Data Enablement
- Quarterly Business Reviews
- Upselling
- Account Management
- Customer Success
- Artificial Intelligence
- Workflow Improvement
- Time Management
- Team Collaboration