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Mistplay

Senior Business Development Manager II, LoyaltyPlay

Toronto, ON, Canada

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Apr 13, 2027
Experience: Experience: 6+ years in business development, strategic partnerships, or corporate development.
Posting language: English · French
Posted: Oct 15, 2026

Original job description

English section of this bilingual listing.

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.

📍 Please Note: In Canada 🇨🇦, Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)

Senior Business Development Manager II, LoyaltyPlay

About Mistplay and LoyaltyPlay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.

What you’ll do at Mistplay

As the Senior Business Development Manager I, you will lead the charge in expanding LoyaltyPlay's reach through complex, custom integrations.

•Strategic Deal Sourcing & Execution: Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities.

•Deal Negotiation: Lead all phases of the strategic sales cycle, including due diligence, building comprehensive business cases (ROI analysis), negotiating terms, and securing final contractual agreements.

•Pipeline Management: Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce.

•Cross-Functional Collaboration: Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features.

•Internal Advocacy: Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization.

•Commercial Structuring: Design creative and scalable commercial structures, such as revenue share models and exclusivity terms, that align long-term incentives for both Mistplay and the partner.

•Hand-off & Scale: Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch.

What you’ll bring to Mistplay

•Experience: 6+ years in business development, strategic partnerships, or corporate development.

Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors.

•Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution.

•Market Intelligence: Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts.

•Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset.

•Tech Stack Proficiency: Experience with CRM software (Salesforce, Hubspot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana).

•Education: Bachelor's degree in Business, Marketing, Economics, or Finance; an MBA is often preferred.

Read the full bilingual original

Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des récompenses. Les joueurs sont récompensés pour le temps et l'argent qu'ils consacrent aux jeux et peuvent échanger ces récompenses contre des cartes cadeaux. Mistplay a pour mission d'être le meilleur moyen de jouer à des jeux mobiles pour tous, partout dans le monde ! Téléchargez Mistplay sur le Google Play Store ici et suivez-nous sur Instagram, Twitter et Facebook.

📍 Veuillez noter : Au Canada 🇨🇦, Mistplay suit un modèle hybride de 2 jours/semaine en bureau à Toronto (400 University Ave) & Montréal (1001 Blvd. Robert-Bourassa)

📍 Please Note: In Canada 🇨🇦, Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)

Senior Business Development Manager II, LoyaltyPlay

About Mistplay and LoyaltyPlay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.

What you’ll do at Mistplay

As the Senior Business Development Manager I, you will lead the charge in expanding LoyaltyPlay's reach through complex, custom integrations.

•Strategic Deal Sourcing & Execution: Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities.

•Pipeline Management: Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce.

•Cross-Functional Collaboration: Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features.

•Internal Advocacy: Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization.

•Hand-off & Scale: Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch.

What you’ll bring to Mistplay

•Experience: 6+ years in business development, strategic partnerships, or corporate development.

Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors.

•Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution.

•Market Intelligence: Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts.

•Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset.

•Tech Stack Proficiency: Experience with CRM software (Salesforce, Hubspot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana).

•Education: Bachelor's degree in Business, Marketing, Economics, or Finance; an MBA is often preferred.

*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.

Pourquoi choisir Mistplay ?

Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.

Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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More about this job

Responsibilities

Source and negotiate strategic partnerships and custom integrations, including developing business cases, structuring commercial terms, and managing the sales pipeline and forecasts. Coordinate with Product, Engineering, Legal, Finance, Operations, and post-launch teams to secure internal support, launch partnerships, and scale monetization.

Requirements

Requires at least six years of experience in business development, strategic partnerships, or corporate development, with a record of closing complex partnerships in mobile gaming, ad tech, or loyalty and consumer technology. Candidates should bring expertise in market expansion, deal structuring, go-to-market execution, market intelligence, executive relationship building, and relevant CRM, research, and project management tools; a bachelor's degree in a related field is listed, with an MBA often preferred.

Skills

Business Development
Strategic Partnerships
Complex Deal Negotiation
Deal Structuring
Market Expansion Strategy
Go-to-Market Execution
Executive Relationship Building
Pipeline Management
Salesforce
HubSpot
Sensor Tower
App Annie
Jira
Asana
Mobile Monetization
ROI Analysis

Benefits

Team Lunches
Game Nights
Company-Wide Events

Visa sponsorship

Not detected in the job text

Keywords

LoyaltyPlay
Mobile Gaming
Mobile App Publishers
Play-and-Earn
Gaming Reward Hub
Mobile Monetization
Strategic Partnerships
Custom Integrations
Business Development
Corporate Development
Ad Tech
Loyalty Technology
Consumer Technology
Revenue Sharing
Exclusivity Terms
ROI Analysis
Salesforce
HubSpot
Sensor Tower
App Annie
Jira
Asana
Product
Engineering
Pipeline Forecasting
Go-to-Market Execution

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Work requirements

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