Paid Media Manager
Montana Steele is looking for a Paid Media Manager to work full-time at our agency.
The Role
We're looking for a Paid Media Manager to lead the strategy, execution, and optimization of paid campaigns across search, display, social, and programmatic channels. You'll own a portfolio of client accounts, turn business goals into media plans that perform, and be the person clients trust to explain what's working, what isn't, and what we're doing about it.
What You'll Do
- Plan, launch, and manage paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and programmatic platforms.
- Manage monthly budgets, pacing spend and reallocating to hit performance targets.
- Build and run structured testing programs for audiences, creative, bidding strategies, and landing pages.
- Analyze performance data, spot trends, and turn insights into clear recommendations.
- Own client reporting and lead regular performance reviews with client stakeholders.
- Work with creative, strategy, and analytics teams to develop integrated campaigns.
- Set up and audit conversion tracking with analytics and development partners (GA4, Tag Manager, pixels, CAPI).
- Mentor junior team members and help shape paid media best practices across the agency.
- Stay current on platform changes, privacy developments, and emerging channels, and bring new ideas to clients.
What You Bring
- 2–4+ years of hands-on paid media experience, ideally including time at an agency.
- Deep working knowledge of Google Ads and Meta Ads Manager, plus experience with at least one other major platform.
- A track record of managing significant budgets and improving KPIs like CPA, ROAS, and conversion rate.
- Strong analytical skills and comfort with GA4, Looker Studio, Excel or Google Sheets, and platform reporting tools.
- Clear, confident communication, including the ability to explain performance to non-technical clients.
- Organized, proactive, and able to juggle multiple accounts without dropping details.
Nice to Have
- Google Ads and Meta certifications.
- Experience with programmatic platforms such as DV360 or The Trade Desk.
- Exposure to e-commerce, B2B lead generation, or [relevant industry].
- Familiarity with marketing mix modeling, incrementality testing, or attribution tools.
About Us
Montana Steele is a full-service Toronto-based strategic marketing firm with over 25 years of experience and over 700 successful projects in all sectors of the industry. Over the years, Montana Steele has launched numerous iconic real estate and destination brands that have achieved both market success and industry accolades across North America. Montana Steele has won over 200 awards of excellence, at both the national and international levels. With a roster of over 40 full-time staff, Montana Steele has deep strengthsand specialized expertise in all areas of real estate and destination marketing.
