Junior Social Media Manager & Artist Development Intern
Moon Mgmt | Toronto, Ontario | Hybrid
Internship Duration: 4 Months
Time Commitment: 9 Hours Per Week (3 Hours Per Day, 3 Days Per Week)
Compensation: Unpaid internship, subject to applicable internship eligibility requirements
Industry: Music, Entertainment, Artist Management & Digital Media
About Moon Mgmt
Moon Mgmt is an artist management company dedicated to supporting emerging recording artists through creative development, strategic branding, digital marketing, audience engagement, and career-building opportunities within the music and entertainment industry.
Our work brings together music, fashion, storytelling, performance, and digital culture to develop distinctive artist identities and meaningful connections with audiences.
We are seeking a creative, organized, enthusiastic Junior Social Media Manager & Artist Development Intern to join our growing artist management team for a four-month internship.
This opportunity is designed for an aspiring music industry professional looking to gain practical experience in artist management, digital marketing, social media strategy, content creation, and the day-to-day operations of an independent recording artist’s career.
The successful candidate will work closely with our artist team, contributing to creative campaigns, music releases, live performances, promotional initiatives, and artist communications.
Key Responsibilities
1. Social Media Management & Digital Strategy
* Assist in managing artist social media accounts across Instagram, TikTok, YouTube, Facebook, and other relevant platforms.
* Develop and maintain weekly and monthly social media content calendars.
* Schedule approved content according to established posting schedules and campaign objectives.
* Assist with promotional campaigns surrounding singles, music videos, live performances, collaborations, and artist announcements.
* Monitor social media engagement, audience growth, content performance, and emerging platform trends.
* Research relevant trends, sounds, formats, and audience behaviours that align with each artist’s brand.
* Support the development of strategies designed to increase audience engagement, music discovery, and fan retention.
* Ensure all published content maintains the artist’s established visual identity, tone of voice, and brand positioning.
* Submit captions, graphics, videos, and scheduled posts for approval before publication.
2. Content Creation & Creative Development
* Assist with filming and organizing behind-the-scenes footage, rehearsals, studio sessions, performances, and artist lifestyle content.
* Edit short-form video content for Instagram Reels, TikTok, and YouTube Shorts.
* Support the creation of promotional graphics, digital assets, and visual storytelling campaigns.
* Organize content libraries, raw footage, approved creative assets, and campaign materials.
* Collaborate with the artist team to brainstorm creative concepts for upcoming releases and promotional initiatives.
* Assist with coordinating content capture during photoshoots, performances, interviews, and other artist appearances.
* Ensure that creative materials are accurately labelled, edited, reviewed, and approved before distribution.
3. Artist Management & Communications
* Assist with monitoring and organizing artist-related inquiries received through designated business email accounts and social media platforms.
* Support the management team in responding to approved inquiries concerning performances, collaborations, interviews, media opportunities, and promotional partnerships.
* Maintain organized records of incoming opportunities and follow-up communications.
* Assist with coordinating artist schedules, meetings, rehearsals, promotional appearances, and content deadlines.
* Prepare draft correspondence and administrative materials for management review.
* Help maintain relationships with relevant industry contacts, creatives, promoters, and collaborators.
* Escalate important inquiries, time-sensitive opportunities, and contractual matters to senior management.
* Maintain confidentiality and professionalism when handling artist information, unreleased music, business correspondence, and internal communications.
4. Music Releases & Promotional Campaigns
* Support the planning and execution of digital campaigns for upcoming music releases.
* Assist with coordinating promotional timelines, teasers, countdowns, announcements, and post-release content.
* Research music blogs, playlists, digital publications, content creators, and potential promotional partners.
* Help identify opportunities for artist exposure through music showcases, creative communities, and industry events.
* Track campaign progress and prepare brief performance reports for the management team.
* Assist with developing fan-engagement initiatives that encourage organic audience growth.
* Collaborate with the artist team to ensure campaigns remain consistent with the artist’s long-term creative direction.
5. Live Events & Artist Development
* Support the coordination of content and promotional activities surrounding live performances, music showcases, and industry events.
* Assist with preparing artist promotional materials, event announcements, and post-performance recaps.
* Participate in selected artist development discussions, creative planning meetings, and team brainstorming sessions.
* Gain exposure to the operational aspects of independent artist management, including promotional planning, audience development, and brand partnerships.
* Support the team with organizational and administrative tasks related to artist appearances and promotional opportunities.
Travel & Industry Exposure
Depending on scheduling, project requirements, and management approval, the selected intern may have opportunities to accompany the artist team to music industry events, live performances, promotional activities, or creative engagements.
Potential destinations may include:
* New York City, New York
* Nashville, Tennessee
* Los Angeles, California
* Other Canadian and international entertainment markets
Where travel is authorized by Moon Mgmt, eligible travel expenses may be covered by the team, subject to prior written approval and an agreed travel budget.
Travel opportunities are not guaranteed and are not a requirement of the internship.
Qualifications & Ideal Candidate
We are looking for someone who is passionate about music, creative storytelling, entertainment, and digital culture.
The ideal candidate will demonstrate:
* Strong familiarity with Instagram, TikTok, YouTube, and emerging social media trends.
* Excellent written communication, grammar, and organizational skills.
* An understanding of social media marketing and audience engagement.
* Basic video editing experience using CapCut, Canva, Adobe Premiere Pro, or similar software.
* An interest in artist management, music marketing, public relations, or entertainment business operations.
* Strong attention to detail and the ability to follow creative direction accurately.
* The ability to manage deadlines, organize digital files, and communicate proactively.
* Professionalism when handling confidential artist information.
* A willingness to learn, receive feedback, and collaborate within a creative team.
* Reliability, initiative, and a genuine enthusiasm for developing emerging musical talent.
Previous music industry experience is not required.
Students or recent graduates in Music Business, Marketing, Communications, Media Production, Public Relations, Business Administration, or related fields are encouraged to apply.
Internship Structure
This is a four-month, part-time hybrid internship based in Toronto.
The anticipated schedule is three hours per day, three days per week, for a total of nine hours weekly.
Specific working days will be coordinated with the management team and may accommodate academic schedules.
The intern will report to a designated member of the artist management team and receive direction on assigned projects.
All public-facing content, external business communications, and promotional materials must receive appropriate management approval before publication or distribution.
What You’ll Gain
* Practical exposure to the independent music and entertainment industry.
* Experience working within a professional artist management environment.
* Opportunities to contribute to real music release campaigns and promotional projects.
* Portfolio-building experience in social media marketing, digital content, and artist branding.
* Exposure to live performances, music showcases, and artist development activities.
* Opportunities to collaborate with musicians, creative professionals, and entertainment industry contacts.
* Mentorship and feedback from members of the artist management team.
* A deeper understanding of the business and creative processes involved in developing a recording artist.
How to Apply
Interested candidates should submit:
1. An updated résumé outlining relevant experience, education, and interests.
2. A brief introduction explaining their interest in music, artist management, and social media marketing.
3. Examples of social media content, video edits, creative projects, or digital marketing work, where available.
4. Their anticipated availability over the four-month internship period.
Moon Mgmt welcomes creative, motivated applicants who are excited to learn about the music industry and contribute to the development of emerging artists.