JOB DESCRIPTION
Reporting to the Trade Marketing Manager, the Market Development Representative, Don Ramon focuses on driving growth in tequila-focused markets through strategic brand-building initiatives and strong partner engagement. This position is responsible for executing sales and marketing strategies, identifying and developing key On-Premise relationships, and organizing impactful promotional events. The ideal candidate demonstrates a deep knowledge of the tequila category, excels in brand education, and brings experience in executing effective market activation plans to meet performance targets.
Acting as a vital liaison between the Don Ramon Brand team (MX Based) and the Mexcor International sales team, this position will be instrumental in translating local brand strategies into impactful trade marketing plans and channel activations.
MEXCOR INTERNATIONAL VALUES
- All-In: Being Accountable; If it’s to be, it’s up to me.
- People: Growing and building partnerships within a family dynamic.
- Future Thinking: Innovative and disruptive in our approach.
DUTIES AND RESPONSIBILITIES
Brand Development:
- Develop and execute brand-building strategies in designated tequila markets.
- Ensure consistent brand representation across all touchpoints in the market.
- Support long-term brand positioning through local market insights and initiatives.
Partnership Engagement:
- Identify and engage with key partners, including On-Premise accounts, influencers, and event organizers.
- Build strong relationships to support collaborative promotional opportunities and brand alignment.
On-Premise Activation:
- Execute On-Premise strategies to increase visibility and consumer engagement.
- Support account staff with product training and sell-through initiatives.
Promotions and Events:
- Organize and participate in promotional events, brand activations, and tastings.
- Ensure high-quality execution and alignment with brand guidelines.
Brand Education:
- Conduct brand and product education sessions for trade partners, account staff, and consumers.
- Serve as a subject matter expert on tequila to elevate category knowledge and enthusiasm.
Marketing Performance:
- Monitor and report on the effectiveness of marketing campaigns and activations.
- Provide insights and recommendations to optimize future strategies and ROI.
BEHAVIOR & COMMUNICATION EXPECTATIONS
- A high level of professionalism and confidentiality is crucial to this role
- Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
- Always being approachable
- Being known as a trusted resource for knowledge and guidance
- Desire to deliver excellence – Always looking for the very best product in what we do
- Living Above the Line – Exhibiting ownership, accountability and responsibility
- Engaged – Ensuring we all care about MBG and the work we do, from the top - down
- Responsive – We do what we say in a timely manner
- Respected – As professionals, we are known for accuracy in all we say and do
- Confident – Trust in our ability to be successful and make good decisions
COMPETENCIES
- Customer Focus: Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
- Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
- Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
- Influence and Persuasion: Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.
- Results Orientation: Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.
PHYSICAL REQUIREMENTS
- Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
- Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
- Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
- May require lifting/lowering, pushing, carrying, or pulling up to 50 lbs
QUALIFICATIONS
- 21 years or older
- This is a hybrid role that includes a combination of remote work, in-office meetings, and approximately 25% travel
- Exceptional time management and organizational skills, with the ability to prioritize and manage multiple projects in a fast-paced, dynamic environment
- Bilingual fluency in Spanish is required
- Proficient in Microsoft Office and experienced with various business systems, including Syndicated Data tools and Sales Performance platforms such as VIP, MicroStrategy, and Encompass
- Strong analytical and problem-solving skills with a results-driven mindset
- Hold a valid and current driver’s license and ensure reliable, insured transportation is maintained
- Driving record must be within MVR policy guidelines throughout employment
- The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
- This position requires flexibility, including but not limited to availability to work early mornings, evenings, weekends, or holidays as needed
- Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Mexcor International provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employment with Mexcor International is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Mexcor International, with or without cause, with or without notice, and at any time.
