MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.
Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.
Overview
As an Account Associate- Public Relations & Influencer, you will be working as part of an account team that develops and delivers strategic, creative client programs for consumer lifestyle clients. Your job is to tell the client’s story and relentlessly pursue great impact, with a focus on executing programs. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.
We’re looking for a passionate team player who’s eager to learn, a creative thinker with strong attention to detail. A critical and analytical thinker who can support internal account teams with a variety of tasks, from research to event logistics, media relations, and more.
Ideally, the successful candidate has prior internship experience in an agency setting.
Responsibilities
- Support PR and influencer campaigns: Jump in early with research, brainstorming, and creative ideation. Help bring campaigns to life from concept to execution. Liaise with creators, track deliverables, and support end-to-end campaign execution.
- Craft and share the story: Assist with writing and distributing press releases, pitches, media alerts, and influencer briefs.
- Build buzz: Coordinate media/influencer mailers, product shipments, and creative seeding moments.
- Coordinate events: Help plan and run media/influencer events, including vendor coordination, sourcing items, and on-site setup/teardown.
- All in the details: Keep things organized and on track for your team by maintaining clean trackers, status docs, and campaign files. Coordinate media and influencer mailer kits and/or product shipping as required.
- Smart research: Build thoughtful, well-researched media and influencer lists using tools like Meltwater and CreatorIQ.
- Media relations: Pitch media contacts via email and phone with confidence and hustle, and remain proactive and thoughtful on expanding lists, adjusting pitches and staying close with team leads on progress.
- Track and report: Monitor media coverage and influencer content, track KPIs, and support in building client-ready reports.
- Stay curious: Conduct industry research, monitor trends, join various agency brainstorms and surface new ideas to keep clients ahead of the curve.
- Collaborate and communicate: Keep your team and manager in the loop on progress and project updates.
Our ideal candidate will also possess the following:
- Post-graduate diploma in Public Relations, Corporate Communications, or related discipline
- Excellent written and verbal communication skills
- Demonstrated organizational and time management skills, and attention to detail
- Proactive, resourceful, and thrives in a fast-paced environment
- Familiar with the evolving Canadian news media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, YouTube, etc.)
- Knowledge of PR, influencer management and AI platforms is a plus (i.e., Meltwater, Muck Rack, CreatorIQ, Traackr, Copilot, etc.)
- A curious and adaptable team player
- Prior agency experience is a plus
Additional Information
At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.
We offer:
- Competitive compensation and benefits, including generous vacation and mental health support
- Hybrid work environment and flexible scheduling
- Parental leave top-up and professional development allowances
- Regular social events, wellness programs, and volunteer opportunities
- Access to world-class learning and leadership development through Publicis Groupe
- A culture that celebrates collaboration, innovation, and career growth
- This is a hybrid role tied to our Toronto office.
Salary
Transparency matters to us. The salary range for this position is CAD$45K-$55K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
To apply, click “I’m Interested” and submit your resume. We thank all applicants for their interest - only those selected for an interview will be contacted.
Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSLGROUP Canada. We look forward to meeting you! MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.
