MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.
Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.
Overview
Ready to kick‑start your PR career? Join the MSL team and dive into real client work, fast. If you’re collaborative, curious, and love being the go‑to person who gets things done, this role is your perfect launchpad. See some of the amazing work you’ll do below!
Responsibilities
PR + Social Media
- Help create PR and social content that gets noticed - from pitching media to supporting influencer campaigns.
- Write and edit press releases, media advisories, fact sheets, and more (strong writing = big plus).
- Build relationships with media contacts and keep our media lists fresh.
- Support influencer campaigns: research creators, track metrics, brainstorm ideas, content reviews and Influencer outreach
- Monitor daily news and client coverage, compile media monitoring reports and press clippings
- Monitor trends and keep an eye on what’s happening across news, culture and social platforms.
- Bring big, creative ideas to brainstorms and campaigns, support with research, references, and insight gathering
- Support live events and activations.
- Support with client and campaign research across the board from event and campaign details, to potential brand partners, suitable media contacts and more
- Jump into a fast‑paced, collaborative environment and keep projects on track.
Operations + Team Support
- Help with media drops, couriers, errands - anything that brings campaigns to life.
- Manage mail and courier deliveries.
- Support with events and activations as required.
- Pitch in with day-to‑day admin that keeps the team running smoothly.
Qualifications
Our successful candidate will possess some of the following attributes below. This is just a starting point – if you feel you don’t meet the suggested experience and/or skills, we still encourage you to apply!
Who you are:
- Recent or soon-to-be grad in PR, Communications, Marketing, or related field.
- Strong communicator, organized, detail-oriented, and a team player.
- Curious, eager to learn, and quick to pick up new skills.
- Effective under pressure.
- Social media savvy across major platforms.
- Interest or experience in sports, gaming, or relevant brands is beneficial.
Additional Information
At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.
What we're offering:
- Meaningful work where you can have a direct impact working on some of the biggest brands out there!
- A culture of entrepreneurship, creativity, growth and collaboration.
- Work with top talent at an award-winning agency on a serious growth trajectory.
- A focused commitment to career development and personal success – let us help you.
- Access to thousands of on-demand e-learning opportunities, and a suite of leading AI tools and resources.
- Oh, and did we mention the perks?! Hybrid work environment, regular social events, cell phone & internet allowance, Business Resource Groups, … Just to name a few… #workperks.
- All staff meetings so you’re always in the know.
- This is a hybrid role tied to our Toronto office.
Salary
Transparency matters to us. The salary range for this position is CAD$40,000.00-$45,000.00 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.
