Regional Sales Manager
Overview
The Muskoka Roastery Coffee Company is seeking to accelerate profitable growth by expanding our Direct territory footprint while driving performance in existing stores through disciplined execution, rigorous analysis, and insight-led selling.
Reporting to the Director of Sales, the Regional Sales Manager is accountable for annual account planning, performance management, relationship building, and developing programs that deliver measurable results.
The Muskoka Roastery places a high value on finding a candidate who fits our operating culture and shares our values and principles. The company is based in Huntsville, Ontario, and this role is based at head office. The ideal candidate brings passion, initiative, intellectual curiosity, and a fact-based, outcome-oriented mindset aligned with premium brand building.
There are two direct reports - a Customer Experience Representative, who is the primary order interface for customers and the Direct Territory Sales Manager, who provides full service within our defined routes. The Regional Sales Manager will spend up to 50% of time in the field selling.
Success in this role will be measured by achieving defined KPI’s, highlighted by unit sales growth.
Responsibilities
- Build an annual plan to deliver the Direct target, with clear deliverables for each customer class, Top10 priorities and defined customer development initiatives.
- Grow the customer base with new, profitable, sustainable accounts while minimizing losses.
- Build long-term customer relationships by delivering exceptional service, responsiveness and a strong understanding of each customer's business.
- Develop evidence-based selling stories, with defined best practices, gold standards and incremental opportunities.
- Supervise, coach and support the Customer Experience Representative and Direct Territory Sales Manager, providing ongoing feedback, direction and development.
- Monitor all metrics, with clear accountability for corrective actions when performance deviates from plan.
- Identify and communicate customer, consumer and competitive marketplace trends.
- Work collaboratively with MRCC Team to deliver the optimal customer experience.
- Represent MRCC professionally to strengthen the company's reputation and brand in the marketplace.
Qualifications
- Degree from a post-secondary institution.
- Minimum 5 years of sales experience with a proven record of delivering growth and developing new business.
- Previous experience supervising, coaching or coordinating employees.
- Experience within the consumer-packaged goods (CPG), beverage or coffee industries is considered a strong asset.
- Demonstrated success building long-term customer relationships while consistently achieving sales targets.
- Proven ability to analyze data independently, draw conclusions, and turn insights into commercial actions.
- Ability to clearly present complex information to senior stakeholders and customers.
- Excellent organizational skills with the ability to manage multiple priorities.
- Self-motivated with the ability to work independently and collaboratively.
- Outstanding interpersonal, presentation and negotiation skills.
- Excellent written and verbal communication skills.
- Proficient with Microsoft Word, Excel and PowerPoint.
Characteristics
At the Muskoka Roastery Coffee Company, we value the diversity of individuals. At the same time, there are common characteristics and behaviours that define our team:
- Relationship builder
- Results driven
- Accountable
- Collaborative
- Supportive coach
- Organized
- Professional
- Proactive
- Customer focused
- Brand ambassador
Final Thoughts
The Muskoka Roastery Coffee Company is a values-driven business. Details of our values, mission, and principles can be found on our website at muskokaroastery.com.
Our philosophy on adding new team members is simple: we would rather manage the consequences of being short-staffed than hire someone who does not share our passion for handcrafted coffee, our commitment to socially responsible business practices, and our belief in disciplined, data-driven decision-making.
We strive to create an inclusive environment that embraces difference and fosters belonging. MRCC supports diversity across age, ethnicity, gender, gender identity or expression, language, nationality or national origin, family or marital status, physical, mental or developmental abilities, race, religion or belief, sexual orientation, skin color, social or economic class, education, work and behavioral styles, political affiliation, and other characteristics that make our employees unique.
If you believe you meet both the technical and analytical expectations of this role - and are motivated by accountability and impact - we would love to hear from you.
