At a glance
Automatically prepared from the listing. Check the original description for the full requirements.
Jump to the original descriptionResponsibilities
You will own lifecycle marketing across the user journey by managing behavior-triggered segments and running multi-channel campaigns. Additionally, you will analyze campaign performance using SQL and Metabase to identify drop-off points and scale growth experiments.
Requirements
The role requires strong SQL skills and hands-on experience with CleverTap or similar product analytics tools. You must also possess excellent copywriting instincts and a growth mindset with the ability to iterate based on data.
Working hours
40 hours per week
Skills
- SQL
- CleverTap
- Lifecycle Marketing
- Product Analytics
- Copywriting
- Data Analysis
- A/B Testing
- Funnel Optimization
- Growth Metrics
- Email Marketing
- Automation
- Segmentation
- Figma
- Canva
- AI Prompting
- Fintech
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Technology
- Finance & Accounting
- Software
Keywords
- Growth Analyst
- Lifecycle Marketing
- SQL
- CleverTap
- Metabase
- User Journey
- Activation
- Retention
- CAC
- LTV
- Fintech
- Copywriting
- Data Analysis
- Growth Experiments
- Figma
- Canva
- AI Image Tools
- Segmentation
- Automation
- Product Analytics
- Campaign Management
- Cohort Behavior
- Funnel Tracking
- WhatsApp Marketing
- Email Marketing
- Push Notifications
- In-app Messaging
- Growth Mindset
- Performance Reporting
- User Onboarding
Original job description
What You'll Do
- Own lifecycle marketing across the entire user journey, including onboarding, activation, engagement, reactivation, and winback by building and managing behaviour-triggered user segments in CleverTap.
- Plan and run campaigns across email, push, in-app, and WhatsApp.
- Build funnels and reports, using SQL and Metabase, to track campaign performance, analyze cohort behaviour, and identify drop-off points.
- Turn data into hypotheses, test them, and scale what works.
- Write crisp, high-converting copy for campaigns, banners, and lifecycle messages, using both intuitive judgment and AI tools, including using AI to quickly generate banner creatives without waiting on a full design cycle.
- Partner with product and design on growth experiments.
- Track and report on core growth metrics, including CAC, activation rate, retention curves, and LTV.
What You'll Bring
- Strong SQL skills, comfortable writing your own queries and building funnels and reports to read data independently.
- Hands-on CleverTap experience (campaigns, segmentation, personalization, automation) or similar tools, along with a solid grasp of product analytics tools and how to read a funnel.
- Some lifecycle and email marketing experience, including building, segmenting, testing, and optimizing campaigns or a keenness to rapidly learn.
- Sharp, critical thinking, with the ability to question your own results before you ship them, paired with a genuine growth mindset and a bias to test, measure, and iterate.
- Excellent copywriting instincts - you can write a subject line that gets opened.
- Comfort working in a regulated fintech environment (a bonus if you have prior fintech or payments experience).
Nice to Have
- Graphic design skills (Figma, Canva, or similar), along with experience prompting AI image tools to produce on-brand banner creatives fast.
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