Digital Marketing & Commercialization Graduate Intern
📍 Calgary, Alberta
🏢 naturemary Inc.
💰 Starting Salary: $30,000 annually
📈 Digital Marketing | Consumer Health | Retail | Commercialization
naturemary is growing - and we’re looking for a Digital Marketing & Commercialization Graduate Intern to join our team in Calgary.
This is not simply a social media posting role.
We’re looking for a recent graduate who wants hands-on experience understanding how digital marketing, consumer education and data can translate into awareness, customer acquisition, retail sell-through and commercial growth.
Working directly with the management team, the successful candidate will help execute, test, measure and optimize commercialization initiatives across digital and retail channels.
What You’ll Work On
Digital Awareness & Audience Growth
Develop and test content, educational messaging, video, social campaigns and audience strategies to understand what drives qualified reach and engagement.
Digital Traffic & Conversion
Measure how social media, email, influencer activity, campaigns and educational content translate into website traffic, product-page engagement, customer inquiries and purchases.
Retail Sell-Through & Store Turns
Support targeted campaigns around naturemary’s retail and pharmacy network and help evaluate how consumer awareness and education can contribute to stronger store-level sales, product turns and reorder activity.
Content Experimentation
Test different educational themes, product positioning, creative formats, calls to action and audience segments. The goal isn’t simply to create more content - it’s to understand what works and why.
Commercialization Analytics
Help establish dashboards connecting marketing activity with commercial KPIs, including reach, engagement, traffic, conversion, customer acquisition, attributable sales, retail reorders and store turns where data is available.
Key Project Objectives
During the internship, you will help naturemary:
- Develop and test a structured digital awareness and customer acquisition framework
- Improve digital conversion and consumer purchase pathways
- Support retail sell-through across participating retail and pharmacy locations
- Develop and validate a consumer education and content model
- Build a commercialization performance dashboard
- Help create a final Commercialization Growth Playbook documenting what was tested, what worked, what didn’t and what should be scaled
Who We’re Looking For
We’re looking for a recent graduate with education or experience in marketing, digital marketing, business, communications, analytics, commercialization or a related discipline.
You should be comfortable working with digital platforms, content, analytics and performance data - but most importantly, you should be curious, analytical and willing to experiment.
You’ll be working inside a fast-moving Canadian consumer health company where you can see the direct connection between the work you do and what happens in the marketplace.
Compensation
Starting salary: $30,000 annually
This graduate position provides significant hands-on exposure to digital marketing, retail commercialization, consumer acquisition, analytics and the growth of an emerging Canadian health and wellness company.
About naturemary
naturemary is a Calgary-based consumer health company developing and commercializing innovative natural health and pain-relief products.
Our products are expanding through pharmacy, retail and international channels while our team continues to invest in research, product development, consumer education and commercialization.
Our mission is simple:
A New Pathway to Pain Relief.
If you’re a recent graduate who wants more than a traditional marketing role - and wants hands-on exposure to how a growing health and wellness company tests ideas, measures results and brings products to market - we’d like to hear from you.
