About Us
The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the sole legal online store for recreational cannabis in Ontario and are the provincial wholesaler of cannabis for private retail stores.
Working at the OCS is a unique opportunity to be part of an agile start-up in a ground-breaking new industry. We’re a diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences. We’re an inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.
About the Role
We are looking for Senior Manager, OCS.ca & eCommerce to join the OCS in a brand new role and be responsible for the commercial performance, optimization, and day-to-day management of the OCS.ca channel. Serving as the business lead for Ontario's online cannabis retail channel, the role drives revenue growth, profitability, customer engagement, operational excellence, and a seamless, compliant customer experience.
Combining strong eCommerce expertise with commercial and financial leadership, the Senior Manager manages channel budgets, forecasts performance, and analyzes the key drivers of revenue, margin, fulfillment costs, and profitability. The role is responsible for identifying growth opportunities and delivering recommendations that improve channel performance and return on investment.
Working closely with Category Management, Digital Merchandising, Logistics, Supply Chain, Marketing, Finance, Customer Care, and Digital Experience, the Senior Manager uses channel performance data and customer insights to influence assortment decisions, optimize fulfillment, improve product discoverability, and drive sustainable channel growth. Acting as the central point of accountability for OCS.ca channel performance, the role translates strategy into measurable business outcomes.
About Your Day
- Own the commercial performance of OCS.ca, including revenue, conversion, average order value, customer retention, profitability, and overall channel health.
- Develop and execute annual channel plans, budgets, forecasts, and growth strategies aligned with business objectives.
- Monitor channel financial performance and analyze results through a P&L lens to identify opportunities to improve profitability and return on investment.
- Lead channel performance reviews and provide actionable insights, reporting, and recommendations to senior leadership.
- Drive OCS.ca channel growth by leveraging customer, market, and industry insights to identify opportunities that improve acquisition, engagement, retention, and customer satisfaction, while influencing product, assortment, promotional, and customer experience strategies in partnership with Category Management, Digital Merchandising and Finance
- Lead OCS.ca customer experience and product assortment strategy, establishing priorities and objectives for product search, navigation, taxonomy, discoverability and content in partnership with Digital Merchandising to achieve channel performance goals
- Collaborate with Logistics, Supply Chain, Customer Care, and Operations teams to ensure channel readiness, inventory availability, service levels, and successful execution of key initiatives.
- Optimize fulfillment performance and experience, shipping costs, and cost-to-serve while maintaining a best-in-class customer experience.
- Identify operational risks, performance gaps, and continuous improvement opportunities, balancing customer, operational, regulatory, and financial objectives.
- Lead, coach, and develop a high-performing eCommerce team while fostering cross-functional collaboration, accountability, customer-centricity, and data-driven decision-making.
About You
- Post-secondary education in Business, Commerce, Marketing, Digital Commerce, Retail Management, or a related field, or an equivalent combination of education and experience.
- 7+ years of progressive leadership experience in eCommerce, Digital Commerce, Retail, Direct-to-Consumer (DTC), or Omnichannel environments.
- Proven experience managing the commercial performance of a significant digital sales channel, with accountability for revenue, customer, and financial results.
- Demonstrated success leading, coaching, and developing high-performing teams.
- Strong financial acumen with experience managing channel performance through a P&L lens and making sound commercial decisions.
- Deep understanding of eCommerce performance drivers, including traffic, conversion, average order value, retention, and customer lifetime value.
- Strong analytical and problem-solving skills, with the ability to leverage customer, digital, and operational data to drive business decisions and recommendations.
- Experience developing business cases, evaluating investment opportunities, and identifying growth and optimization initiatives.
- Excellent communication, stakeholder management, and influencing skills, with the ability to build alignment across cross-functional teams.
- Strategic and customer-focused leader with a passion for growth, continuous improvement, and balancing long-term objectives with operational execution.
About the Job
- Location: Toronto, ON near York Mills and Yonge Street
- Hours of Work: 36.25 a week
- Employment Type: Permanent, Full-Time
- Required Travel: Rare, usually within the GTA
Compensation
The target hiring range for this position is $137,000 - $147,000. This is a pay grade 8 role. Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.
We are committed to providing an accessible, equitable and inclusive candidate and employee experience. We provide reasonable accommodation throughout the recruitment process and in employment. If you require an accommodation, please let us know, we will work with you to meet your needs.
